Saatchi & Saatchi in China's Clever Laundry Detergent Campaign
Tisah Tucknott — August 24, 2009 — Marketing
References: adsoftheworld & eatmedaily
Saatchi & Saatchi in China have come up with a unique take on Ariel laundry detergent. The pictures in these ads show rebellious food dishes fighting back against the detergent in dangerous splattering motions.
It is clear that Saatchi & Saatchi have once again come up with brilliant print ads that include a twist of creativity. Check out the images of food fighting back against the removal of stains above.
Implications - Urban communities have become so saturated with print and digital advertisements that consumers have become desensitized to their imagery. They now only notice ads that are memorable for their comedic and shocking content as they are atypical. Companies should devise marketing campaigns with these qualities to attract potential consumers.
It is clear that Saatchi & Saatchi have once again come up with brilliant print ads that include a twist of creativity. Check out the images of food fighting back against the removal of stains above.
Implications - Urban communities have become so saturated with print and digital advertisements that consumers have become desensitized to their imagery. They now only notice ads that are memorable for their comedic and shocking content as they are atypical. Companies should devise marketing campaigns with these qualities to attract potential consumers.
Trend Themes
1. Memorable Marketing Campaigns - Creating marketing campaigns that are memorable for their comedic and shocking content to attract consumers.
2. Creative Print Ads - Developing print advertisements with a twist of creativity to stand out in a saturated advertising landscape.
3. Desensitization to Advertising - Recognizing the need for atypical advertisements that break through the desensitization of consumers.
Industry Implications
1. Advertising and Marketing - Using comedic and shocking content in marketing campaigns to engage consumers and increase brand awareness.
2. Printing and Publishing - Providing creative print ad services to help businesses differentiate themselves in a competitive advertising market.
3. Consumer Goods and Services - Understanding the desensitization of consumers to traditional advertising approaches and exploring disruptive ways to capture attention.
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