Vogue Singapore's Digital-Only Covers are Programmable & Altered by Light
Laura McQuarrie — November 30, 2021 — Tech
Vogue Singapore only launched in September 2020 and it introduced itself to the world with print and digital covers with plenty of tech-fueled features like QR codes, and augmented and virtual reality content. This month, Vogue Singapore dropped its latest issue with a similar focus on technology—but this with a pair of digital-only covers on the Opensea marketplace.
These NFT magazine covers feature designs created by Metaverse artist and Nike 3D designer Chad Knight, and designer Jamela Law and Lionel Wong of Singapore-based design firm Baëlf Design. These dynamic animated covers, dubbed Triumphant Awakening and The Renaixance Rising, are unique for being able to be programmed or altered depending on the light available at the time of the day.
These NFT magazine covers feature designs created by Metaverse artist and Nike 3D designer Chad Knight, and designer Jamela Law and Lionel Wong of Singapore-based design firm Baëlf Design. These dynamic animated covers, dubbed Triumphant Awakening and The Renaixance Rising, are unique for being able to be programmed or altered depending on the light available at the time of the day.
Trend Themes
1. Programmable Nfts - Opportunities exist for creating programmable NFTs with dynamic and interactive features for marketing and advertising purposes.
2. Augmented Reality Magazines - There is a trend for creating digital magazines with augmented reality features that offer readers a more immersive experience than traditional print formats.
3. Metaverse Art - The rise of metaverse art suggests potential opportunities in creating blockchain-based art for collectors and investors.
Industry Implications
1. Publishing - There is potential for disruption in the publishing industry by incorporating interactive and dynamic digital features into magazines.
2. Advertising - The use of programmable NFTs in advertising campaigns could revolutionize the way brands engage with their target audiences.
3. Art - The emergence of metaverse art opens up new possibilities for artists and galleries to create and showcase blockchain-based works.
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