Chipotle is Bringing Back the #Boorito TikKok Contest for 2020
Riley von Niessen — October 30, 2020 — Social Media
References: adweek
In the spirit of Halloween, Chipotle announced that it would be joining with influencer Addison Rae for the 2020 #Boorito TikTok contest.
In order to enter, fans can create a TikTok that showcases their Halloween costume while utilizing the platform's morph feature, which allows users to upload photos and dramatically reveal their transformation. The video can be overlaid with a new remix by Ethan Fields of the Halloween classic, 'The Monster Mash.' To secure their entry, all participants must include the #Boorito and #Contest hashtags in their captions.
Rae will be in charge of selecting the six winners, who she will choose on November 1st. Those who've received a comment from the TikTok star on their video will get a year's worth of free burritos.
Image Credit: Chipotle
In order to enter, fans can create a TikTok that showcases their Halloween costume while utilizing the platform's morph feature, which allows users to upload photos and dramatically reveal their transformation. The video can be overlaid with a new remix by Ethan Fields of the Halloween classic, 'The Monster Mash.' To secure their entry, all participants must include the #Boorito and #Contest hashtags in their captions.
Rae will be in charge of selecting the six winners, who she will choose on November 1st. Those who've received a comment from the TikTok star on their video will get a year's worth of free burritos.
Image Credit: Chipotle
Trend Themes
1. Halloween Costume Contests - Brands and influencers collaborate for fun Halloween contests that engage with a younger, tech-savvy audience through social media platforms like TikTok.
2. Morphing Features - TikTok's morphing feature offers opportunities for brands to create interactive experiences for their audience.
3. User-generated Content - Encouraging user-generated content can increase brand engagement and recognition by creating a community of brand advocates.
Industry Implications
1. Fast Food - The fast food industry can leverage user-generated content to attract and engage with a younger audience by collaborating with influencers and leveraging social media platforms such as TikTok and Instagram.
2. Social Media - Social media platforms can benefit from hosting interactive contests and features like morphing to retain user attention and increase engagement.
3. Retail - Retailers can use interactive features such as morphing and contests to attract a young, digitally native audience through social media, encouraging them to create and share user-generated content.
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