StudioAvatars are Customizable Avatars for Brand Marketing
Laura McQuarrie — January 26, 2023 — Marketing
References: texintel
ColorDigital and its DMIx platform created a series of StudioAvatars with Verce that introduce customizable virtual avatars for brand use.
The photorealistic digital human avatars are ready to be used in marketing and as Gerd Willschütz, CEO and co-founder of ColorDigital, said in a release, "Until now, an end-to-end 3D workflow with virtual models has not been able to meet marketing demands and substitute human models photographs on e-commerce systems."
With Verce, two products were created: DMIx StudioAvatars and DMIx 3D-Studio, each of which will help to support diversity and representation in the fashion industry. In addition to simplifying a complex workflow, the avatars can be created digitally or based on the scan of a human model, which also introduces a new way for talent to license their digital likeness.
The photorealistic digital human avatars are ready to be used in marketing and as Gerd Willschütz, CEO and co-founder of ColorDigital, said in a release, "Until now, an end-to-end 3D workflow with virtual models has not been able to meet marketing demands and substitute human models photographs on e-commerce systems."
With Verce, two products were created: DMIx StudioAvatars and DMIx 3D-Studio, each of which will help to support diversity and representation in the fashion industry. In addition to simplifying a complex workflow, the avatars can be created digitally or based on the scan of a human model, which also introduces a new way for talent to license their digital likeness.
Trend Themes
1. Customizable Virtual Avatars - The trend towards customizable photorealistic virtual avatars presents an opportunity for businesses to offer personalized experiences for customers.
2. Digital Human Models - The shift towards the use of digital human models over traditional human models presents a disruptive innovation opportunity for the fashion industry.
3. 3D Workflow Solutions - The trend towards the simplification of complex 3D workflows presents an opportunity for businesses to streamline their processes.
Industry Implications
1. Marketing and Advertising - The customizable virtual avatars present a disruptive opportunity for businesses in the marketing and advertising industry to create hyper-personalized campaigns.
2. Fashion - The shift towards the use of digital human models over traditional human models presents a disruptive innovation opportunity for the fashion industry to promote diversity and representation.
3. Technology - The trend towards simplifying complex 3D workflows in the creation of photorealistic virtual models presents an opportunity for businesses in the technology industry to develop more efficient workflows and tools.
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