Hallmark's Gratitude Cards Share Support for Essential Care Workers
Laura McQuarrie — April 18, 2020 — Lifestyle
References: hallmark & prnewswire
Although people are missing out on being able to give physical hugs to one another, Hallmark is encouraging people to send "paper hugs" to one another with its gratitude cards. Hallmark is giving away millions of cards to help people show their support for essential workers during an uncertain time, especially those who are on the front lines handling everything from healthcare and deliveries to education.
As Lindsey Roy, CMO of Hallmark describes, "As one of our cards says, not all heroes wear capes. They are in our hospitals, our senior centers, our grocery stores, our schools, our communities and our families—and each of them deserves a huge thank you for their hard work during these unprecedented times."
Image Credit: Hallmark
As Lindsey Roy, CMO of Hallmark describes, "As one of our cards says, not all heroes wear capes. They are in our hospitals, our senior centers, our grocery stores, our schools, our communities and our families—and each of them deserves a huge thank you for their hard work during these unprecedented times."
Image Credit: Hallmark
Trend Themes
1. Gratitude Cards - Hallmark's gratitude cards offer a disruptive innovation opportunity in the greeting card industry by tapping into the growing trend of expressing appreciation and support for essential workers.
2. Paper Hugs - The concept of sending "paper hugs" through Hallmark's gratitude cards presents a disruptive innovation opportunity in the stationery industry by providing a heartfelt and tangible way to connect with loved ones during times of physical distance.
3. Support for Essential Workers - The trend of showing support for essential workers through Hallmark's gratitude cards presents a disruptive innovation opportunity in the gifting industry by catering to the increased demand for meaningful gestures of appreciation.
Industry Implications
1. Greeting Card Industry - Hallmark's gratitude cards disrupt the greeting card industry by offering a unique product that taps into the growing trend of expressing gratitude and support for essential workers.
2. Stationery Industry - The concept of "paper hugs" through Hallmark's gratitude cards disrupts the stationery industry by providing a tangible and heartfelt way for people to connect and show support for loved ones in times of physical distance.
3. Gifting Industry - Hallmark's gratitude cards disrupt the gifting industry by tapping into the trend of showing appreciation to essential workers, offering a meaningful and personalized gift option for customers.
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