These New Meijer's Products Celebrate Black History Month
Michael Hemsworth — February 2, 2023 — Marketing
References: meijer & drugstorenews
These new Meijer's products have been launched in celebration of Black History Month to showcase some of the work of Black Midwestern artists and give back to a good cause.
The product range includes gift bags stationery, decorative pillows, kitchen towels, throw blankets and more, which all showcase the artwork of Dana Powell-Smith, Melina Brann and Shaunt'e Lewis. The retailer will be donating 5% from the sales of the collection to affiliates of the Urban League located in Indiana and Michigan.
Director of Supplier Diversity and Indirect Procurement Carla Hendon commented on the new Meijer products saying, "What I love most about the art we're highlighting is that while all three artists took inspiration from the same prompt of Black History Month, they each approached it from a totally different viewpoint with their own unique style. It highlights the diversity we have within the Black community."
The product range includes gift bags stationery, decorative pillows, kitchen towels, throw blankets and more, which all showcase the artwork of Dana Powell-Smith, Melina Brann and Shaunt'e Lewis. The retailer will be donating 5% from the sales of the collection to affiliates of the Urban League located in Indiana and Michigan.
Director of Supplier Diversity and Indirect Procurement Carla Hendon commented on the new Meijer products saying, "What I love most about the art we're highlighting is that while all three artists took inspiration from the same prompt of Black History Month, they each approached it from a totally different viewpoint with their own unique style. It highlights the diversity we have within the Black community."
Trend Themes
1. Celebrating Black History Month with Artistic Decor - Opportunities for collaborations between retailers and local artists to support and promote cultural diversity and awareness.
2. Donating Proceeds to Social Causes - Opportunities for businesses to align with social causes to promote social responsibility and community involvement.
3. Diversity in Art and Design - Opportunities to showcase diverse perspectives and styles through collaborations with artists from different backgrounds.
Industry Implications
1. Retail Industry - Opportunities for retailers to promote cultural diversity and social responsibility through collaborations with local artists.
2. Art and Design Industry - Opportunities for artists to showcase their work and promote cultural awareness through collaborations with businesses.
3. Non-profit Industry - Opportunities for non-profit organizations to partner with businesses to promote social causes and raise funds through corporate social responsibility initiatives.
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