Hallmark's Sign & Send Technology Shares Handwritten Messages
Laura McQuarrie — June 28, 2021 — Lifestyle
References: hallmark & prnewswire
Hallmark is making it easier than ever to share well-wishes with friends and family thanks to its new Sign & Send technology, which lets users print handwritten messages on real Hallmark cards. This convenient new service lets senders use their phones to capture handwritten message and then have a special card arranged to be sent directly to a recipient, with Hallmark covering the cost of postage.
With this new service, Hallmark acknowledges that people use their phones for everything and Sign & Send offers a meaningful way for people to connect. This technology has been introduced for thousands of cards from Hallmark online. Lindsey Roy, Hallmark's chief marketing officer, says "This new offering brings together the digital and physical by offering the exact same Hallmark cards that you find in stores at the same price but signed and sent directly from a phone."
With this new service, Hallmark acknowledges that people use their phones for everything and Sign & Send offers a meaningful way for people to connect. This technology has been introduced for thousands of cards from Hallmark online. Lindsey Roy, Hallmark's chief marketing officer, says "This new offering brings together the digital and physical by offering the exact same Hallmark cards that you find in stores at the same price but signed and sent directly from a phone."
Trend Themes
1. Handwritten Message Integration - Businesses could create integrations that allow users to send handwritten messages on various items such as gift cards, flowers, or care packages, adding a personalized touch to customer experiences.
2. Digital-physical Mergers - By merging digital and physical mediums, companies could create innovative services, like Hallmark's Sign & Send, that provide a unique, personal touch to customer engagement.
3. Mobile Cards - Developing specialty cards that can be sent directly from mobile phones could provide opportunities for companies to bring in customers who value convenience and easy-to-use technology.
Industry Implications
1. Greeting Cards - Greeting card companies could integrate this technology into their existing services to appeal to younger, tech-savvy customers who value speed and convenience in communication.
2. E-commerce - Combining physical and digital mediums in e-commerce could provide new opportunities for service providers and retailers to enhance their customer experience.
3. Digital Gifts - Companies that create digital gifts, like e-gift cards, could use this technology to offer a more creative, personalized approach to their digital offerings.
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