Tranexamic acid is now being used as a topical brightening ingredient
Trend - Tranexamic acid applied topically is the latest popular ingredient in skincare that's purported to brighten skin tone and reduce hyperpigmentation. Everything from melasma to post-acne discoloration is being targeted by products that incorporate this ingredient.
Insight - The skincare industry's growth has come on the tails of more consumers being informed about what products, services and ingredients in this space work best for their needs. Thanks to social media and the growing accessibility of information, consumers are more knowledgable and therefore more likely to turn to brands that offer scientifically effective ingredients.
Insight - The skincare industry's growth has come on the tails of more consumers being informed about what products, services and ingredients in this space work best for their needs. Thanks to social media and the growing accessibility of information, consumers are more knowledgable and therefore more likely to turn to brands that offer scientifically effective ingredients.
Workshop Question - How is your brand catering to its more informed customers?
Trend Themes
1. Tranexamic Skincare - Tranexamic acid applied topically is the latest popular ingredient in skincare that's purported to brighten skin tone and reduce hyperpigmentation.
2. Inclusive Bodycare Lines - Bodycare brands are creating inclusive and affordable solutions that help address common concerns and cater to diverse skin tones.
3. Dual-action Brightening Sunscreens - Sunscreen products now incorporate skin-correcting and hydrating ingredients like tranexamic acid, niacinamide and phenylethyl resorcinol.
Industry Implications
1. Skincare - The skincare industry continues to grow as more consumers seek out scientifically-backed and effective ingredients.
2. Bodycare - Bodycare brands are creating inclusive and affordable solutions that help address common concerns and cater to diverse skin tones.
3. Sun Protection - Sunscreen products now focus on dual-action benefits, incorporating skin-correcting and hydrating ingredients while still providing broad-spectrum UV protection.
