Vogue Singapore is Set to Launch Digital "Mystery Boxes" on Binance
Niko Pajkovic — September 1, 2021 — Tech
References: vogue.sg & globalcosmeticsnews
Fashion magazine Vogue Singapore has announced the launch of a new series of NFTs that will come in the form of digital "mystery boxes" sold on Binance, a popular NFT marketplace.
The series of digital-only boxes were created in collaboration with NFKings Productions and Brytehall, a curated platform for digital fashion. According to the company, each mystery box will feature images of sunrises in 10 cities from around the world including Milan, London, Rio de Janeiro, New York, and Hong Kong. Those who collect all 10 boxes will be given access to an 11th mystery box that features a sunrise in Singapore, as well as an exclusive link to RARA, another decentralized marketplace powered by Binance Smart Chain technology.
This recent announcement reflects the brand's broader embrace of digital fashion and the burgeoning space of NFT art. “This is a step towards a long-term strategy to bridge the crypto and gaming communities with digital investors, curious tech-savvy consumers, and luxury brands,” said Michael von Schlippe, the president of Media Publishers (the company that publishes Vogue).
Image Credit: Shutterstock
The series of digital-only boxes were created in collaboration with NFKings Productions and Brytehall, a curated platform for digital fashion. According to the company, each mystery box will feature images of sunrises in 10 cities from around the world including Milan, London, Rio de Janeiro, New York, and Hong Kong. Those who collect all 10 boxes will be given access to an 11th mystery box that features a sunrise in Singapore, as well as an exclusive link to RARA, another decentralized marketplace powered by Binance Smart Chain technology.
This recent announcement reflects the brand's broader embrace of digital fashion and the burgeoning space of NFT art. “This is a step towards a long-term strategy to bridge the crypto and gaming communities with digital investors, curious tech-savvy consumers, and luxury brands,” said Michael von Schlippe, the president of Media Publishers (the company that publishes Vogue).
Image Credit: Shutterstock
Trend Themes
1. Digital Fashion Nfts - The rise of digital fashion NFTs presents opportunities for new revenue streams for the fashion industry, and for collectors to own limited edition digital fashion items.
2. Curated Digital Collectibles - Curated digital collectibles, such as Vogue Singapore's mystery boxes, provide an opportunity for brands to create unique, limited edition experiences for consumers in the NFT marketplace.
3. Bridging Crypto and Luxury Brands - As luxury brands like Vogue Singapore continue to embrace the world of NFTs and crypto, there is an opportunity to bridge the gap between the two industries and create new, innovative partnerships and collaborations.
Industry Implications
1. Fashion - The fashion industry can leverage the opportunities presented by NFT technology to create digital fashion items and experiences that offer new revenue streams and a unique customer experience.
2. Art - The NFT art marketplace provides artists with a new platform to showcase their work, and presents a unique investment opportunity for collectors.
3. Crypto - As NFTs continue to grow in popularity and mainstream acceptance, there are new opportunities for the crypto industry to provide new and innovative blockchain solutions and partnerships to support the NFT market.
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