Disney Launches Progressive 'Reimagine Tomorrow' Program
Niko Pajkovic — January 21, 2022 — Social Good
References: disney & disneyfoodblog
In an effort to be more inclusive and diversity-focused, Disney has recently launched a program called 'Reimagine Tomorrow.' The unique initiative aims to transparently acknowledge the past to create a new "reimagined future."
According to the company, one of the program's main focuses involves embracing people's personal stories and the unique stories attached to their culture. As part of the initiative, Disney has launched a website for the project that will present a continuous update of the brand's inclusivity-related projects.
For example, one project includes newly implemented advisories on their streaming service, Disney+, warning viewers if the content includes “negative depictions and/or mistreatment of people or cultures.” Meanwhile, another project arrives in the form of an arts program dedicated to helping schools put on diversity-focused Disney musicals.
Image Credit: Disney
According to the company, one of the program's main focuses involves embracing people's personal stories and the unique stories attached to their culture. As part of the initiative, Disney has launched a website for the project that will present a continuous update of the brand's inclusivity-related projects.
For example, one project includes newly implemented advisories on their streaming service, Disney+, warning viewers if the content includes “negative depictions and/or mistreatment of people or cultures.” Meanwhile, another project arrives in the form of an arts program dedicated to helping schools put on diversity-focused Disney musicals.
Image Credit: Disney
Trend Themes
1. Inclusivity-focused Media - Disney's 'Reimagine Tomorrow' program sets a trend for media companies to prioritize inclusivity and diversity in their content.
2. Transparency in Inclusivity Efforts - The 'Reimagine Tomorrow' program encourages transparency and accountability in companies' efforts to create a more inclusive environment.
3. Inclusive Advisory Warnings - Disney+ sets a trend with their advisory warnings about negative depictions and mistreatment of people or cultures in their media content.
Industry Implications
1. Media and Entertainment - The 'Reimagine Tomorrow' program and Disney+'s advisory warnings present a unique opportunity for media and entertainment companies to prioritize inclusivity in their content.
2. Education - Disney's initiative to create an arts program for diversity-focused school musicals presents an opportunity for the education industry to highlight inclusivity in their curriculums.
3. Corporate Social Responsibility - The 'Reimagine Tomorrow' program's focus on inclusivity and diversity should inspire businesses to adopt similar initiatives as part of their corporate social responsibility goals.
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