Cereal Motel is Making Cereal Branded for Adults
Mary Van Puymbroeck — May 23, 2017 — Naughty
References: cerealmotel & highsnobiety
UK-based brand Cereal Motel is selling classic cereal flavors with remixed packaging.
The boxes of the cereal are covered in sensuous drawings with pop culture references. Cereal Motel currently has four varieties on offer: Booty Pops, Porn Flakes, Vice Crispies and Sugar Tits. With a Kim Kardashian editorial reference, Booty Pop pictures a cartoon girl wearing a cat suit. Milk is exploding from a bottle, over her head and into a bowl of chocolate corn pops balanced on her backside.
With a cheeky sense of humor, these cereals are a fun, adult riff on pop culture and breakfast food. Cereal Motel offers its customers a free set of travel cups with ten collected stamps, another reference to retro cereal marketing techniques. These cereals are currently only available for purchase online with delivery to Europe and the UK.
The boxes of the cereal are covered in sensuous drawings with pop culture references. Cereal Motel currently has four varieties on offer: Booty Pops, Porn Flakes, Vice Crispies and Sugar Tits. With a Kim Kardashian editorial reference, Booty Pop pictures a cartoon girl wearing a cat suit. Milk is exploding from a bottle, over her head and into a bowl of chocolate corn pops balanced on her backside.
With a cheeky sense of humor, these cereals are a fun, adult riff on pop culture and breakfast food. Cereal Motel offers its customers a free set of travel cups with ten collected stamps, another reference to retro cereal marketing techniques. These cereals are currently only available for purchase online with delivery to Europe and the UK.
Trend Themes
1. Adult-themed Cereal Branding - The popularity of adult humor in cereal branding can disrupt traditional marketing techniques.
2. Remixed Packaging for Classic Cereals - Revamping cereal packaging provides a new opportunity to attract younger audiences.
3. Embracing Pop Culture References - Incorporating contemporary trends and references can appeal to younger consumers and refresh established brands.
Industry Implications
1. Food and Beverage - Exploring unconventional and novel branding strategies for established and stagnant products can revolutionize the food industry.
2. Advertising and Marketing - The incorporation of humor and pop culture references in branding can provide a unique and memorable marketing campaign.
3. E-commerce and Online Retail - Online marketplaces provide a convenient and accessible space for unconventional and niche products with target audiences.
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