Ideas
Explore the world's #1 largest database of ideas and innovations, with 473,279 inspiring examples.
Trend Reports
Discover why 1,270 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 309,584 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,270 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 309,584 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,219 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 473,279 cutting edge ideas.

Coupled Capital

Millennials share finances and financial information through tailored apps

Implications - Millennials are a financially fraught generation, but as the demographic ages they are nonetheless sallied with monetary pressures and responsibilities. In order to stay financially secure, Millennial couples are jointly handling the stress by sharing financial information — and finances altogether — through couples-focused apps from fintech startups. These services acknowledge Millennials' anxieties surrounding money while providing a convenient, comfortable workaround.
Workshop Question - What is the source of your target consumer's greatest anxiety? How could your product or service help to alleviate that?
Trend Themes
1. Joint Personal Finance Apps - As financial pressure grows for millennials, joint finance apps like 'Honeyfi' and 'Honeydue' create an avenue for couples to manage their finances together, learn about each other's spending habits and budget effectively.
2. Cash Wedding Funds - Wedding registries are not just about gift items anymore, as The Knot's 'Newlywed Fund' provides a means where couples can customize and enter targeted funding ideas such as funding trips, renovating their home, etc.
3. Shared Expense Apps - Apps like Acasa eliminate guess-work for housemates to split the costs of utilities, to help avoid conflicts, especially in mixed living arrangements.
Industry Implications
1. Fintech - Joint finance apps open up an avenue for fintech startups seeking to create a secured platform where couples can collaboratively budget, track their spending and save money for their future investments.
2. Wedding and Event Planning Industry - As guests are becoming more willing to provide unique gifts, the wedding industry can take advantage of these cash funding new trends. Gift registries will continue to expand into these targeted investment areas where wedding planners can take advantage by adding them as an option.
3. Property Management Industry - Shared expense apps present disruptive innovation opportunities for property managers looking to avoid disagreements between roommates, by creating a platform that eliminates guesswork when it comes to splitting bills.
2.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 34 Examples:
54,188 Total Clicks
Date Range:
Apr 17 — Oct 17
Trending:
Mild
Consumer Insight Topics:

Related Examples

Categorized Gift Registries
Categorized Gift Registries
Crate&Barrel's Wedding and Gift Registry Boasts Impressive Variety
Charitable Gift-Giving Platforms
Charitable Gift-Giving Platforms
The Good Beginning Helps Couples Donate Their Registry to Charity
Universal Wedding Registry Services
Universal Wedding Registry Services
Zola streamlines the gifting process to make weddings easier
Charitable Wedding Registries
Charitable Wedding Registries
Give:Tendr Encourages Newly Weds' Guests to Donate to a Good Cause
All-Encompassing Gift Registries
All-Encompassing Gift Registries
MyRegistry Partners with Stores from All Over the World
Personalized Honeymoon Registries
Personalized Honeymoon Registries
Honeyfund is a Easy-to-Use Registry for Weddings
Digital Dating Pop-Up Shops
Digital Dating Pop-Up Shops
The Hinge Milestone Marketplace Celebrates Couples Who Met on the App
Wedding Day Blowouts
Wedding Day Blowouts
Drybar & Zola Teamed Up to Bring Hairstyles to Wedding Registries
Millennial Financial Advice Videos
Millennial Financial Advice Videos
'NowThis Money' Offers Financial Advice in Snappy Videos
Authentic Culinary Tours
Authentic Culinary Tours
'FoodieTrip' Culinary Experiences Let Travelers Eat Like Locals
Urban Camping Services
Urban Camping Services
Campspace Lets Users Rent Campgrounds in Urban Environments
Sharing Economy Rental Marketplaces
Sharing Economy Rental Marketplaces
'Rent Items' Lets Users Rent and Rent Out Items
Luxury Rideshare Services
Luxury Rideshare Services
The 'Lyft Lux' Service Lets Passengers Enjoy High-End Rides
Urban Bicycle-Sharing Apps
Urban Bicycle-Sharing Apps
The 'Dropbike' App Lets Users Locate & Rent Bicycles Using Their Phone
Luxury Furniture Rental Platforms
Luxury Furniture Rental Platforms
This Rental Service is Targeted Towards First-Time Homeowners
Daily Housekeeping Subscriptions
Daily Housekeeping Subscriptions
Fairy's Housekeeping Partners Provide Hotel-Like Cleaning
Historic Mexican Guest Houses
Historic Mexican Guest Houses
The Ignacia Guest House Offers a Luxurious Home-Like Environment
Gamified Educational Finance Apps
Gamified Educational Finance Apps
'Pennybox' Can Teach Kids Money in a Fun, Social Way
Business Transaction Platforms
Business Transaction Platforms
The 'SlickAccount' Money Management Software Simplifies Accounting
Familial Payment Services
Familial Payment Services
Virtual Piggy is Launching a Family-Focused Mobile Banking Solution
Personal Finance Chatbots
Personal Finance Chatbots
'Ernest' Helps with Finance Management by Answering Questions
AI Marketing Analysts
AI Marketing Analysts
Aiden Makes Digital Advertising Campaigns More Efficient and Effective
Financial Voice Assistant Apps
Financial Voice Assistant Apps
'Vopo' Tracks Spending Habits by Having Users Speak to it
Personal Assistant Money Apps
Personal Assistant Money Apps
'Clerkie' Gives Users Recommendations for their Personal Finances
Monetary Prediction Banking Apps
Monetary Prediction Banking Apps
The 'Bankity' Bank App Tracks Spending in Real-Time
Monetary Organization Apps
Monetary Organization Apps
The 'DashFlow' Money Tracker App Tracks Financial Goals and More
Millennial Money Apps
Millennial Money Apps
‘KOHO’ is a Money Management Startup That Targets Millennials
Educational Money Apps
Educational Money Apps
Standard Bank's New Venture is a Banking App For Kids
Millennial Money-Managing Apps
Millennial Money-Managing Apps
Finance Coach Penny Uses Easy to Understand Emojis and Graphs
Cost-Splitting Roommate Apps
Cost-Splitting Roommate Apps
Splittable Helps Users Distribute Living Costs and Duties Effectively
Spending-Controlling Finance Apps
Spending-Controlling Finance Apps
Budgeting App Mvelopes Helps Users Manage Personal Finances
Money Management Infographics
Money Management Infographics
This Personal Finances Chart Shows Signs You Are Managing Money Well
Financial Advisor Apps
Financial Advisor Apps
'Even' is a Virtual Financial Manager for Stressless Money Management
Parent-Controlled Banking Apps
Parent-Controlled Banking Apps
This New Finance App Facilitates Peer-to-Peer Money Transfers