This Conceptual Milk Package Presents a Soothing Bedtime Drink
Laura McQuarrie — July 1, 2017 — Lifestyle
References: brama.pro & packagingoftheworld
This pillow-shaped milk package concept from the Brama Branding agency out of Belarus imagines a new way for a traditional dairy product to be bagged and branded.
Rather than packaging milk in long, rectangular bags, this idea proposes using square-shaped packages that resemble pillows. As such, the labeling on the pillow-shaped milk bags has been designed to match both morning and evening rituals for consuming milk. While the 8AM variety is a fatter whole milk variety, the 8PM milk is imagined as a lighter skim milk product.
Knowing that many consumers settle in for the night with a late-night snack ritual, food and beverage brands are creating evening-inspired branding for everything from cereals to midnight snack bars and calming drinks.
Rather than packaging milk in long, rectangular bags, this idea proposes using square-shaped packages that resemble pillows. As such, the labeling on the pillow-shaped milk bags has been designed to match both morning and evening rituals for consuming milk. While the 8AM variety is a fatter whole milk variety, the 8PM milk is imagined as a lighter skim milk product.
Knowing that many consumers settle in for the night with a late-night snack ritual, food and beverage brands are creating evening-inspired branding for everything from cereals to midnight snack bars and calming drinks.
Trend Themes
1. Evening-inspired Branding - Creating evening-inspired branding for food and beverage products presents an opportunity to cater to consumers' late-night snack rituals.
2. Pillow-shaped Packaging - Using pillow-shaped packages for dairy products like milk presents a disruptive innovation opportunity in the packaging industry.
3. Morning and Evening Milk Varieties - Offering different milk varieties for morning and evening consumption creates a new niche market in the dairy industry.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore evening-inspired branding for their products.
2. Packaging - The packaging industry can innovate by adopting pillow-shaped packages for various products.
3. Dairy - The dairy industry can tap into the demand for specialized milk varieties for morning and evening consumption.
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