Zmoo's Makes Dairy Smoothies with a Focus on Fruit Flavors
Laura McQuarrie — April 25, 2017 — Lifestyle
References: thedieline
Zmoo is a 100% organic bottled smoothie concept that puts dairy and fruit flavors at the forefront of its branding. Flavors from the brand include Mango Peach Milk, Kiwi Berries Milk and Berries Banana Milk, each of which boasts a vibrant color to match the blended ingredients. To emphasize the inclusion of milk as a main ingredient
The naming of Zmoo was inspired by a mashup of meaningful words: "zumo" means "juice" in Spanish and "moo" for milk," creating "Zmoo," which could be interpreted as a short form for the word "smoothie." Zmoo was developed as part of a project by students María Vidal, Isaías Rodriguez and Karla Sánchez.
Fusions of fruit and dairy are becoming more prevalent, as exemplified by real-world products such as the fruit-flavored cheese strings and cubes from Cow Candy and Kyubu, respectively.
The naming of Zmoo was inspired by a mashup of meaningful words: "zumo" means "juice" in Spanish and "moo" for milk," creating "Zmoo," which could be interpreted as a short form for the word "smoothie." Zmoo was developed as part of a project by students María Vidal, Isaías Rodriguez and Karla Sánchez.
Fusions of fruit and dairy are becoming more prevalent, as exemplified by real-world products such as the fruit-flavored cheese strings and cubes from Cow Candy and Kyubu, respectively.
Trend Themes
1. Fusions of Fruit and Dairy - Opportunity for developing unique and innovative fruit and dairy products that cater to consumer demand for flavorful combinations.
2. Organic Bottled Smoothies - Potential to tap into the growing market for healthy, on-the-go beverages by offering organic, bottled smoothies with a focus on fruit flavors.
3. Creative Branding Inspired by Words - Disruptive innovation opportunity to create a brand identity that combines meaningful words and concepts to make a memorable and unique product name.
Industry Implications
1. Food and Beverage - Innovation potential in the food and beverage industry to create new fruit and dairy products and tap into the growing demand for healthy, flavorful options.
2. Packaged Foods - Opportunity for disruptive innovation in the packaged foods industry by offering organic, bottled smoothies as convenient and healthy on-the-go options.
3. Marketing and Branding - Innovative branding and marketing opportunities to create unique and memorable product names that resonate with consumers and differentiate from competitors.
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