Fourth & Heart Now Offers Ghee Oil in a Convenient, Sprayable Format
Laura McQuarrie — March 27, 2017 — Lifestyle
References: fourthandheart & newhope
Ghee, or clarified butter, has been used for cooking and other purposes since ancient India, and now Fourth & Heart is offering a convenient way for modern consumers to make the most of its benefits for health with its new Sprayable Ghee Oil.
Although the brand sells gourmet clarified butter in jar form, it is now introducing a spray option that can be used as a healthier replacement for butter. In comparison to butter, ghee is a much more concentrated source of fats, since the moisture and milk solids have been removed.
The grass-fed oil can be used as a non-stick spray for cooking and baking, as well as a light salad dressing option. As the brand notes, it's also free from dairy, lactose, Halal and FODMAP-friendly, which makes it appealing to many niche audiences.
Although the brand sells gourmet clarified butter in jar form, it is now introducing a spray option that can be used as a healthier replacement for butter. In comparison to butter, ghee is a much more concentrated source of fats, since the moisture and milk solids have been removed.
The grass-fed oil can be used as a non-stick spray for cooking and baking, as well as a light salad dressing option. As the brand notes, it's also free from dairy, lactose, Halal and FODMAP-friendly, which makes it appealing to many niche audiences.
Trend Themes
1. Sprayable Ghee Oil - The introduction of sprayable ghee oil provides a convenient and healthier alternative to butter, offering opportunities for innovation in cooking and baking products.
2. Health-conscious Cooking - The growing interest in health-conscious cooking and alternative ingredients creates a demand for products like ghee oil, opening up opportunities for new food and kitchenware innovations.
3. Niche Dietary Preferences - The appeal of ghee oil among niche audiences with dietary preferences, such as dairy-free, lactose-free, Halal, and FODMAP-friendly, opens up opportunities for marketing and catering to specific dietary needs.
Industry Implications
1. Food Products - The sprayable ghee oil trend creates opportunities for food companies to develop new and innovative products that cater to health-conscious consumers.
2. Kitchenware - The rise of ghee oil as a popular cooking option opens up opportunities for kitchenware companies to create specialized cookware or kitchen tools specifically designed to use with ghee oil.
3. Specialty Diets - The niche dietary preferences met by ghee oil, like dairy-free, lactose-free, Halal, and FODMAP-friendly, create opportunities for companies to cater to specific dietary needs with innovative food products and alternatives.
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