The Thái Vegan Milk Tea Branding is Modern and Clean
Michael Hemsworth — June 13, 2017 — Lifestyle
References: behance.net & packagingoftheworld
Prepackaged beverages that aren't carbonated, made with natural ingredients and that are free of added sugar are becoming increasingly demanded by consumers around the world, which the Thái Vegan Milk Teas provide. With branding designed by Ken Duong, the packaging features a gradient label that infuses a level of brightness into the product by playing with the color palette of the beverage itself.
The Thái Vegan Milk Tea branding intends to convey the natural, healthy nature of the product to the consumer by focusing on the vibrant color of the product itself. This makes it far easier for consumers to identify the product on store shelves in order to correlate the rich color of the beverage with the health benefits it offers.
The Thái Vegan Milk Tea branding intends to convey the natural, healthy nature of the product to the consumer by focusing on the vibrant color of the product itself. This makes it far easier for consumers to identify the product on store shelves in order to correlate the rich color of the beverage with the health benefits it offers.
Trend Themes
1. Natural Ingredients - The rising demand for healthier prepackaged beverages made with natural ingredients presents an opportunity for innovative product development and branding.
2. No Added Sugar - The increasing interest in prepackaged beverages free of added sugar presents opportunities for companies to develop innovative and health-focused products and packaging.
3. Gradient Packaging - The use of gradient labeling on prepackaged beverages, like the Thái Vegan Milk Tea brand, presents opportunities for companies to create modern and eye-catching designs that showcase the product's natural colors.
Industry Implications
1. Beverage Industry - The rise of consumer demand for healthier prepackaged beverages presents an opportunity for companies to develop innovative products and packaging to tap into this market.
2. Natural Foods Industry - The increasing demand for prepackaged beverages made with natural ingredients and without added sugar provides a growth opportunity for the natural foods industry to expand their product lines and reach new customer segments.
3. Packaging Industry - The trend towards the use of gradient labeling on prepackaged beverages presents an opportunity for the packaging industry to develop modern and striking product designs that appeal to health-conscious consumers.
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