The New 'Panda Express + Tea Bar' Serves Food and Boba Milk Tea
Katherine Pendrill — February 20, 2017 — Lifestyle
References: pandaexpress & brandeating
In an effort to bolster its menu and cater to the growing number of consumers enjoying tea and coffee drinks on the go, Panda Express has opened a new concept store called the Panda Express + Tea Bar in California.
The new Panda Express + Tea Bar is similar to the chain's Innovation Kitchen in Pasadena, California, in that it offers a wider selection of food and drinks. The new store primarily differs from other Panda Express outlets in that it serves up innovative wraps and salads, as well as specialty drinks such as boba milk tea and flavored lemonade. Overall, the new store is largely targeted at millennials, who prefer fast food that can be enjoyed on the go, rather than a sit down meal.
The new Panda Express + Tea Bar is similar to the chain's Innovation Kitchen in Pasadena, California, in that it offers a wider selection of food and drinks. The new store primarily differs from other Panda Express outlets in that it serves up innovative wraps and salads, as well as specialty drinks such as boba milk tea and flavored lemonade. Overall, the new store is largely targeted at millennials, who prefer fast food that can be enjoyed on the go, rather than a sit down meal.
Trend Themes
1. Fast Food Tea Bars - Fast food chains incorporating tea bars with innovative wraps and salads to cater to millennial customers on-the-go.
2. Specialty Drinks - Fast food chains creating specialty drinks like boba milk tea and flavored lemonade for the younger consumer market.
3. Innovation Kitchen - Fast food chains developing Innovation Kitchens that offer a wider range of food and drink options like the Panda Express + Tea Bar.
Industry Implications
1. Fast Food Industry - Fast food chains looking for disruptive innovation by expanding their menus and incorporating tea bars with specialty drinks.
2. Beverage Industry - Specialty drink companies partnering with fast food chains to offer innovative drinks like boba milk tea and flavored lemonade.
3. Foodservice Industry - The foodservice industry adapting to the millennial consumer market by offering innovative food and drink options like the Panda Express + Tea Bar.
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