Muller is Embracing Dressed-Up Milk Bottle Packaging for Halloween
Laura McQuarrie — October 11, 2016 — Lifestyle
References: muellermilch.de & berryondairy.blogspot
In preparation for Halloween this year, Müller Germany is adopting some fun milk bottle packaging for its single-serve bottle line. The Müllermilch products that come in flavors like Strawberry, Pistachio and Vanilla are now being dressed up in limited-edition packaging that's decorated with a personality of a color-coordinated one-eyed monster.
While many beverages for kids are being packaged and branded in such a way that puts an emphasis on health and wholesomeness, this colorful line of Halloween-themed milk beverages indulges kids with monstrous packaging that's just pure fun.
As a producer of a variety of uniquely flavored milk products, Müller Germany proves itself to be a master of marketing flavored dairy beverages time and time again.
While many beverages for kids are being packaged and branded in such a way that puts an emphasis on health and wholesomeness, this colorful line of Halloween-themed milk beverages indulges kids with monstrous packaging that's just pure fun.
As a producer of a variety of uniquely flavored milk products, Müller Germany proves itself to be a master of marketing flavored dairy beverages time and time again.
Trend Themes
1. Monster-themed Packaging - Adopting monster-themed packaging for beverages can create a fun and engaging experience for consumers.
2. Limited-edition Packaging - Utilizing limited-edition packaging designs can help drive excitement and create a sense of urgency among customers.
3. Indulgent Branding - Branding products with playful and indulgent elements can differentiate them in the market and appeal to target audiences.
Industry Implications
1. Beverage Packaging - The beverage packaging industry can explore new opportunities by incorporating playful and themed designs to enhance consumer experience.
2. Food and Beverage - The food and beverage industry can benefit from incorporating limited-edition packaging to drive seasonal sales and capture consumer attention.
3. Marketing and Advertising - The marketing and advertising industry can help brands leverage indulgent and fun branding strategies to attract and retain customers.
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