Fourth & Heart Focuses on Out-of-Home Use for Its Butter Alternative
Laura McQuarrie — March 28, 2017 — Lifestyle
References: fourthandheart & projectnosh
Fourth & Heart is now adding to its lineup of innovative butter alternative ghee products with a new single-serve option called Ghee On-the-Go.
While ghee has been a household staple across Asia for centuries, it has only recently come into the minds of consumers as a healthier substitute for butter. As such, it is most often only sold by the jar in supermarkets. Fourth & Heart's new single-serve packs make it much easier for health-conscious consumers to add variety to snacks and meals on the go with flavors like California Garlic and Madagascar Vanilla Bean.
Because ghee, or clarified butter, is pure butterfat without the water and milk proteins, it's much less likely to go bad or burn than regular butter. Ghee is also a great butter alternative because it does not contain dairy or lactose.
While ghee has been a household staple across Asia for centuries, it has only recently come into the minds of consumers as a healthier substitute for butter. As such, it is most often only sold by the jar in supermarkets. Fourth & Heart's new single-serve packs make it much easier for health-conscious consumers to add variety to snacks and meals on the go with flavors like California Garlic and Madagascar Vanilla Bean.
Because ghee, or clarified butter, is pure butterfat without the water and milk proteins, it's much less likely to go bad or burn than regular butter. Ghee is also a great butter alternative because it does not contain dairy or lactose.
Trend Themes
1. Convenience On-the-go Snacks - Single-serve ghee packets provide a convenient and healthy option for consumers to enhance their snacks and meals while on the go.
2. Health-conscious Butter Alternatives - Ghee's rise as a healthier substitute for butter opens up opportunities for companies to create innovative products that cater to health-conscious consumers.
3. Expanding Asian Staples Market - The growing popularity of ghee as a household staple across Asia presents potential for companies to tap into this market and offer unique ghee products.
Industry Implications
1. Food Packaging - Companies specializing in food packaging can explore packaging solutions for single-serve ghee packets, catering to the convenience needs of consumers.
2. Health Food and Supplements - The health food and supplements industry can develop and market ghee as a healthier alternative to butter, targeting health-conscious consumers.
3. Culinary Ingredients - Companies in the culinary ingredients industry can capitalize on the demand for ghee by offering high-quality and flavorful options to enhance meals and snacks.
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