These Astrology-Inspired 'Eight Chocolate' Explore Star Signs
Laura McQuarrie — June 1, 2017 — Lifestyle
References: behance.net & thedieline
'Eight Chocolate' is the name of a branding and packaging concept from Yasmin Essam that explores the astronomical star signs. Rather than boasting packaging that is dark and starry, the chocolate wrappers are bold and vibrant, each printed with a colorful animal or symbol to match each sign.
The range includes a number of different chocolate varieties, including Coconut Milk Chocolate for Virgo, as well as a blend of Dark & White Chocolate for Gemini.
As well as featuring a bold design with each star sign, the packages include the months of the year that correspond with each, so that the chocolate bars make perfect gifts for others—at any time of the year, whether it is the recipient's birthday or not.
The range includes a number of different chocolate varieties, including Coconut Milk Chocolate for Virgo, as well as a blend of Dark & White Chocolate for Gemini.
As well as featuring a bold design with each star sign, the packages include the months of the year that correspond with each, so that the chocolate bars make perfect gifts for others—at any time of the year, whether it is the recipient's birthday or not.
Trend Themes
1. Astrology-inspired Products - There is a potential for growth in the creation of products inspired by zodiac signs and astrology.
2. Personalized Packaging - Creating personalized packaging that is unique to each customer may offer a disruptive innovation opportunity.
3. Blending Flavors - Incorporating unique flavor combinations that cater to each astrological sign could be a unique product offering.
Industry Implications
1. Confectionery - The confectionery industry could benefit from incorporating astrology-themed products and personalized packaging.
2. Giftware - This trend opens up opportunities for giftware companies to sell personalized and astrologically themed products.
3. Personalized Retail - The creation of personalized astrologically themed products could offer disruptive innovation opportunities for the retail industry.
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