Brands raise awareness for disabilities by simulating the experience
Implications - It can be difficult for someone without a disability to relate to the daily experience of someone with one, prompting brands and artists to create tech-laden experiences that simulate aspects of being disabled. Such experiences not only raise awareness for the disability in question, but also help consumers to connect in a truly empathetic way. Brands that harness technology to mimic a given experience stand to provide consumers with a more authentic connection to their offering.
Workshop Question - If your brand had unlimited technological capabilities, what experience would you craft for your consumers?
Trend Themes
1. Simulated Experiences - Brands and artists are using technology to simulate experiences such as memory loss or disabilities to raise awareness and create more empathy among consumers.
2. Virtual Reality Empathy - Virtual Reality tools and kits are being developed to help architects and designers to better understand the challenges faced by people with disabilities and design more inclusively.
3. Creative Awareness Campaigns - Businesses are using creative campaigns that disrupt the norm to raise awareness and funds for health issues such as Alzheimer's disease.
Industry Implications
1. Architecture - The architecture industry can benefit from trends such as virtual reality empathy to design long-term care homes, hospitals, or sheltered housing that accommodate people with disabilities.
2. Charity - Charities can use creative campaigns to raise awareness and funds for health issues such as Alzheimer's disease, as seen in the Day Shazam Forgot campaign.
3. Technology - The technology industry can use simulated experiences to create more authentic connections to their offerings, as well as develop tools such as dementia-focused VR to understand and address the challenges faced by people with disabilities.
5 Featured, 36 Examples:
102,442 Total Clicks
Date Range:
Jun 16 — Oct 17
Trending:
Average
Consumer Insight Topics:
