'Now This' News is Delivered to Millennials Via Social Networks
Laura McQuarrie — October 8, 2016 — World
References: nowthisnews
'Now This' news offers a unique new way for social media users to stay up-to-date on current events. As stated on its website, "Homepage. Even the word sounds old. We bring the news to your social feed."
Rather than having to seek out a dedicated source for news, Now This users have the chance to follow different feeds across Instagram, Twitter, Facebook and Snapchat, meaning that they are able to discover world news and events in real-time in a way that is most understandable and relevant to them.
As well as taking advantage of the different types of content that can be shared across each unique social network, Now This news also has several different accounts, such as @NowThisGIF on Twitter, which shares the news in GIFs.
Rather than having to seek out a dedicated source for news, Now This users have the chance to follow different feeds across Instagram, Twitter, Facebook and Snapchat, meaning that they are able to discover world news and events in real-time in a way that is most understandable and relevant to them.
As well as taking advantage of the different types of content that can be shared across each unique social network, Now This news also has several different accounts, such as @NowThisGIF on Twitter, which shares the news in GIFs.
Trend Themes
1. Social News Integration - Opportunity to integrate news content into social media platforms for easier and more accessible consumption.
2. Multimedia News Delivery - Opportunity to deliver news through various multimedia formats, such as GIFs, to cater to younger audiences.
3. Real-time News Feed - Opportunity to provide real-time news updates through social media platforms to engage audiences and keep them informed.
Industry Implications
1. Media - Opportunity for media companies to utilize social media platforms to deliver breaking news and reach wider audiences.
2. Technology - Opportunity for technology companies to develop innovative tools to integrate news content into social media platforms.
3. Advertising - Opportunity for advertisers to target younger audiences through multimedia news delivery and social media platform integration.
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