USA Today's 'VRtually There' Delivers the News Through Virtual Reality
Laura McQuarrie — March 15, 2016 — Pop Culture
References: usatoday & brandchannel
At this year's SXSW, USA Today announced 'VRtually There,' a new and immersive way to experience the news using virtual reality technology.
As a follow-up to its VR Stories app, in the coming months, USA Today will be rolling out VRtually There news segments and advertising content that will be available for viewing in virtual reality. Content that will be shared through this platform include everything from stories on technology and sports to finance, giving viewers a completely new perspective and way to experience news as it unfolds.
Audiences can tap into VRtually There using the affordable Google Cardboard or other popular virtual reality headsets on the market. For those without access to one of these devices, some content can also be seen on the USA Today website in 2D.
As a follow-up to its VR Stories app, in the coming months, USA Today will be rolling out VRtually There news segments and advertising content that will be available for viewing in virtual reality. Content that will be shared through this platform include everything from stories on technology and sports to finance, giving viewers a completely new perspective and way to experience news as it unfolds.
Audiences can tap into VRtually There using the affordable Google Cardboard or other popular virtual reality headsets on the market. For those without access to one of these devices, some content can also be seen on the USA Today website in 2D.
Trend Themes
1. Virtual Reality News - USA Today's implementation of VRtually There demonstrates the rising trend of using virtual reality technology to deliver news in an immersive way.
2. Immersive Advertising - The introduction of VRtually There creates an opportunity for advertisers to engage with audiences through immersive virtual reality content.
3. Alternative News Consumption - VRtually There offers a new and unique way for audiences to consume news, providing an alternative to traditional media platforms.
Industry Implications
1. Media and News - The media and news industry can explore virtual reality technology to create innovative and interactive news experiences.
2. Advertising and Marketing - The advertising industry can embrace virtual reality technology to create immersive advertising content and deliver personalized experiences to consumers.
3. Technology and Electronics - The technology and electronics industry can capitalize on the rising trend of virtual reality news platforms by creating and enhancing virtual reality devices and accessories.
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