'Facebook' is Using New Tech on the News Feed to Eliminate Clickbait
Joey Haar — August 7, 2016 — Social Media
References: newsroom.fb & techcrunch
Clickbait, a strategy familiar to most Internet users in which websites intentionally exaggerate and withhold content in their headlines, is an almost universally recognized nuisance, which is why Facebook is making an effort to eliminate clickbait with its new algorithm. With the new implementations on Facebook's News Feed, headlines like "This Woman's Shoes Were in a Crockpot for Seven Hours and The Results are Insane" will be far less likely to show up for users.
To build the algorithm and eliminate clickbait from Facebook, a brave team of employees had to manually classify tens of thousands of headlines with a "clickbaitiness score." Once classified, the algorithm was able to identify words and phrases common to clickbait headlines that usually don't appear in normal articles. The system is like an email spam filter, but for Facebook's News Feed.
To build the algorithm and eliminate clickbait from Facebook, a brave team of employees had to manually classify tens of thousands of headlines with a "clickbaitiness score." Once classified, the algorithm was able to identify words and phrases common to clickbait headlines that usually don't appear in normal articles. The system is like an email spam filter, but for Facebook's News Feed.
Trend Themes
1. Clickbait-reducing Algorithms - Reducing clickbait through the use of algorithms and advanced technology.
2. AI-enhanced Content Moderation - The rise of AI-enhanced content moderation will allow social media platforms to rid themselves of clickbait and spam more efficiently.
3. Data-driven Journalism - Data-driven journalism can help promote fact-based reporting and shift from clickbait headlines to more informative and educational content.
Industry Implications
1. Social Media - Social media companies can benefit from clickbait-reducing algorithms to maintain user engagement and promote responsible journalism.
2. Online Media - Online media outlets can leverage clickbait-reducing algorithms to compete with other platforms and present credible and informative news to their audience.
3. Digital Marketing - Digital marketing agencies can utilize clickbait-reducing algorithms to develop more responsible content for their clients and increase engagement with their target audiences.
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