The 'Mic' App Offers News and Headlines On Your iPhone's Lockscreen
Rahul Kalvapalle — November 8, 2016 — Tech
References: mic & techcrunch
'Mic' is the name of an innovative smartphone app that is designed to make it possible for users to enjoy a high-quality and convenient newsreading experience by taking greater advantage of the precious real estate that is the lockscreen on their iPhone.
Effectively a revamped and updated version of the popular MicCheck app, Mic is designed to offer bite-sized chunks of news that are specifically targeted towards people who are on the go and might not want to put in the time and effort it takes to read a Pulitzer Prize-winning piece of long-form journalism.
Rather, Mic takes the approach of making newsreading a quick experience, with the unbeatable convenience of lockscreen displays helping people to get the most out of the app with minimal effort.
Effectively a revamped and updated version of the popular MicCheck app, Mic is designed to offer bite-sized chunks of news that are specifically targeted towards people who are on the go and might not want to put in the time and effort it takes to read a Pulitzer Prize-winning piece of long-form journalism.
Rather, Mic takes the approach of making newsreading a quick experience, with the unbeatable convenience of lockscreen displays helping people to get the most out of the app with minimal effort.
Trend Themes
1. Lockscreen Newsreading Apps - Mic brings news directly to users' lockscreen to offer a better news-reading experience, creating an opportunity for other app developers to expand on this trend.
2. Bite-sized News - Mic offers news in bite-sized chunks for people who are on the go and don't have a lot of time to read longer articles, creating an opportunity for news organizations to cater to this demographic.
3. Convenient News Delivery - Mic uses the iPhone's lockscreen displays to provide users with a convenient news delivery system, creating an opportunity for other app developers to utilize lockscreen displays for other forms of content delivery.
Industry Implications
1. Media and News - Online media and news organizations can leverage the growing demand for bite-sized news and lockscreen delivery to attract more users.
2. Technology - As lockscreen newsreading apps become more popular, there will likely be advancements in technology to improve the lockscreen experience.
3. Mobile App Development - The success of Mic highlights the potential for mobile app developers to create innovative lockscreen experiences for other types of content.
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