Brands create bizarre competitions to engage more customers
Implications - Contests and competitions have long been used by brands to capture customer attention. However, they have typically been "predictable" and fallen under the creative category -- for instance, contests asking customers to design or create a new logo, packaging idea or music video. Now, more brands are experimenting with offbeat and incredibly bizarre contests, such as Stride's chewing contest and Holt Renfrew's bicycle scavenger hunt. The more offbeat a contest is, the more people are likely to take notice of it and participate.
Trend Themes
1. Offbeat Contests - Brands are experimenting with offbeat and bizarre contests to capture customer attention.
2. Social Media Competitions - Companies are launching interactive competitions on social media to increase user engagement.
3. Photo Contests - Businesses are using photo contests to promote more eco-friendly modes of transportation and encourage public interaction.
Industry Implications
1. Marketing and Advertising - Offbeat contests and social media competitions present an opportunity for creative marketing and advertising strategies.
2. Consumer Goods - Consumer goods companies can engage customers through interactive and unconventional contests.
3. Social Media Technology - Social media technology companies can develop platforms and tools to facilitate interactive and engaging contests.
8 Featured, 71 Examples:
1,253,016 Total Clicks
Date Range:
Jun 11 — May 12
Trending:
Average
Consumer Insight Topics:
