The Candy Bike by Britta Hope Will Give People a Toothache
Meghan Young — May 1, 2012 — Lifestyle
References: brittahope.tumblr & neatorama
Some people might get a tooth ache just looking at the Candy Bike, but for bonafide sugarholics, it is a creation sent from heaven. In reality, it was created by New York-based illustrator, motionographer and 3D designer Britta Hope, a senior at the School of Visual Arts.
Made out of actual sweets from the handlebars straight down to the tires, the Candy Bike was fashioned for a project in Hope's 3D design class. The students were given a Huffy bike to work with and charged with the mission to deliver a message with it. Hope writes, "I chose the message ‘treat yourself’ and created a bike that is made out of candy and delivers cupcakes out of a giant cupcake carrier on the back! Yum.” If only it really delivered cupcakes.
Made out of actual sweets from the handlebars straight down to the tires, the Candy Bike was fashioned for a project in Hope's 3D design class. The students were given a Huffy bike to work with and charged with the mission to deliver a message with it. Hope writes, "I chose the message ‘treat yourself’ and created a bike that is made out of candy and delivers cupcakes out of a giant cupcake carrier on the back! Yum.” If only it really delivered cupcakes.
Trend Themes
1. Sweet- Themed Products - Disruptive innovation opportunity: Creating more sweet-themed products that cater to sugarholics and provide a unique and playful experience.
2. Edible Transportation - Disruptive innovation opportunity: Developing edible forms of transportation, such as candy bicycles, that combine functionality with novelty.
3. Message-driven Design - Disruptive innovation opportunity: Incorporating messages and themes into product design to create a deeper connection with consumers and deliver a unique experience.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Expanding into the creation and marketing of sweet-themed products, offering consumers unique and indulgent experiences.
2. Transportation - Disruptive innovation opportunity: Exploring the development of unconventional and edible modes of transportation that add an element of fun and novelty to commuting.
3. Design and Marketing - Disruptive innovation opportunity: Incorporating messages and themes into product design to evoke emotion, create connections, and differentiate from competitors.
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