Mercedes-Benz 'Icons of Style' Mini-Movie Features Lara Stone
Katherinev123 — January 20, 2012 — Autos
References: fashion.mercedes-benz & prnewswire
The Mercedes-Benz 'Icons of Style' campaign has launched in promotion of its SL Roadster model. The campaign, a collaboration between Mercedes-Benz and Calvin Klein, comprises a surreal film created by photographer and filmmaker Alex Prager and features top model -- and current face of Calvin Klein -- Lara Stone.
In the film, which takes on the chilling and dramatic vibe of an Alfred Hitchcock movie, Stone appears alone in a barren desert landscape. According to PR Newswire, she is a getaway driver trying to outpace a tornado. Stone's character is strong and in control, something that is underscored by her classic and sophisticated black Calvin Klein dress. Stone steps out of her Mercedes-Benz SL Roadster and gets her suitcases out of the trunk; subsequently, a strong wind picks her up and she floats into the air. Watch the odd and mysterious film here.
In the film, which takes on the chilling and dramatic vibe of an Alfred Hitchcock movie, Stone appears alone in a barren desert landscape. According to PR Newswire, she is a getaway driver trying to outpace a tornado. Stone's character is strong and in control, something that is underscored by her classic and sophisticated black Calvin Klein dress. Stone steps out of her Mercedes-Benz SL Roadster and gets her suitcases out of the trunk; subsequently, a strong wind picks her up and she floats into the air. Watch the odd and mysterious film here.
Trend Themes
1. Collaborative Marketing - Collaborative campaigns between companies in different industries can help create a unique and compelling story that captures consumer attention.
2. Surreal Advertising - Creating ads that are surreal and cinematic, like a mini-movie, can help to create a memorable and unique brand experience for consumers.
3. Storytelling Advertising - Telling a story through advertising can help capture consumer attention and create an emotional connection with your brand.
Industry Implications
1. Automotive Industry - Creating surreal advertising campaigns, like mini-movies, can help automotive brands create a unique and memorable brand experience for consumers.
2. Fashion Industry - Collaborating with other industries, such as automotive, can help create a unique and compelling story that captures consumer attention in the fashion industry.
3. Film and Entertainment Industry - Creating cinematic advertising campaigns for other industries, such as automotive and fashion, can provide new opportunities for filmmakers to explore and showcase their skills.
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