Free Flight Follow Friday Taps into User Behavior on Twitter
The Rabbit Agency — March 25, 2010 — Marketing
References: bmibaby & therabbitagency
Follow Friday has had a makeover thanks to low fares airline bmibaby. For the last 4 weeks, bmibaby has encouraged Twitter users to change their hash tag from #FF (Follow Friday) to #FFFF (Free Flight Follow Friday). By doing this they are nominating friends they think deserve to win one of three pairs of flights to a bmibaby destination.
This simple social media campaign taps into existing user behavior and adds a reward to an already popular concept. Past winners have won tickets to Prague, Mallorca, Alicante and Malaga.
The Free Flight Follow Friday campaign ends March 26th so there’s still time to nominate all your UK friends this Friday!
This simple social media campaign taps into existing user behavior and adds a reward to an already popular concept. Past winners have won tickets to Prague, Mallorca, Alicante and Malaga.
The Free Flight Follow Friday campaign ends March 26th so there’s still time to nominate all your UK friends this Friday!
Trend Themes
1. Social Media Campaigns - Low cost airlines could leverage social media platforms like Twitter to create interactive campaigns and reach a wider audience.
2. Incentivized User Behavior - Businesses can incentivize user behavior by offering rewards to users who engage with their campaigns or interact with their brand on social media platforms.
3. Follower-based Contests - Follower-Based Contests on Twitter provide an opportunity for businesses to build a loyal following and expand their brand presence online.
Industry Implications
1. Airline Industry - Airlines can leverage social media platforms like Twitter to create interactive campaigns and reach a wider audience, such as the Free Flight Follow Friday Campaign by bmibaby.
2. Hospitality Industry - Hotels and resorts can incentivize user behavior by offering rewards to users who engage with their campaigns or interact with their brand on social media platforms.
3. Travel Industry - Follower-Based Contests on Twitter provide an opportunity for travel businesses to build a loyal following, showcase their offerings and expand their brand presence online.
2.8
Score
Popularity
Activity
Freshness
