Toyotathon Shareathon Rewards Customers With $500
Summer Luu — December 16, 2010 — Autos
References: toyotashareathon & mashable
Looks like tweets are worth a lot of money these days. According to Toyotathon Shareathon, a new social media campaign, a single Toyota tweet is valued at $500.
Those who purchase a new Toyota by January 3rd 2011 will be rewarded with a $500 debit card for tweeting about it with this phrase: “If I get my new Toyota during Toyotathon they’ll give me $500 just for this Tweet. http://buyatoyota.com @Toyota #shareathon.” The e-marketing strategy is to get online users who may simply be considering purchasing a Toyota to spread the word, even if they don’t end up purchasing one. With a cash reward like that, the Toyotathon Shareathon will surely cause some buzz in the social space.
Those who purchase a new Toyota by January 3rd 2011 will be rewarded with a $500 debit card for tweeting about it with this phrase: “If I get my new Toyota during Toyotathon they’ll give me $500 just for this Tweet. http://buyatoyota.com @Toyota #shareathon.” The e-marketing strategy is to get online users who may simply be considering purchasing a Toyota to spread the word, even if they don’t end up purchasing one. With a cash reward like that, the Toyotathon Shareathon will surely cause some buzz in the social space.
Trend Themes
1. Social Media Campaigns - Offering incentives for social media engagement can increase brand awareness and lead generation.
2. Influencer Marketing - Partnering with social media influencers can amplify reach and drive conversions for e-marketing campaigns.
3. Word-of-mouth Marketing - Encouraging customers to share positive experiences with others can build brand loyalty and expand customer base through referrals.
Industry Implications
1. Automotive - Incentivizing social media engagement and word-of-mouth marketing can boost brand awareness and sales for the automotive industry.
2. E-commerce - Utilizing social media and influencer marketing strategies can increase online sales for e-commerce businesses.
3. Consumer Goods - Word-of-mouth marketing can generate buzz and drive sales for consumer goods companies, especially for new product launches.
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