The MARTINI Kisser Casting Campaign Seeks a "Kissing Specialist"
Katherinev123 — September 20, 2011 — Lifestyle
Are you a good kisser? MARTINI wants to know. The Italian beverage brand has launched a campaign, called MARTINI Kisser Casting, to find someone with some serious lip-smacking talent.
Launched on Facebook, the MARTINI Kisser Casting campaign seeks to find someone with "stylish misbehavior" -- someone who can best epitomize the brand's motto, "Luck is an attitude." To enter, individuals must upload their own creative video onto the company's Facebook page; the top "liked" videos will be judged by a panel, with selected entries continuing to a final competition in Rome.
The prize for being so kissable? An appearance in a MARTINI commercial, 150,000 Euros and, according to the company, the chance to "kiss 10 beautiful female models." Um, does that apply to females too? Regardless, that's a pretty sweet prize pack for a "skill" most of us don't think too much about.
Launched on Facebook, the MARTINI Kisser Casting campaign seeks to find someone with "stylish misbehavior" -- someone who can best epitomize the brand's motto, "Luck is an attitude." To enter, individuals must upload their own creative video onto the company's Facebook page; the top "liked" videos will be judged by a panel, with selected entries continuing to a final competition in Rome.
The prize for being so kissable? An appearance in a MARTINI commercial, 150,000 Euros and, according to the company, the chance to "kiss 10 beautiful female models." Um, does that apply to females too? Regardless, that's a pretty sweet prize pack for a "skill" most of us don't think too much about.
Trend Themes
1. User-generated Content - MARTINI's Kisser Casting campaign highlights the trend of brands leveraging user-generated content for promotional purposes.
2. Social Media Marketing - The campaign demonstrates the growing trend of utilizing social media platforms like Facebook for marketing campaigns and audience engagement.
3. Branded Contests - The MARTINI Kisser Casting campaign showcases the trend of brands hosting contests to create buzz and engage their target audience.
Industry Implications
1. Beverage - The MARTINI Kisser Casting campaign disrupts the beverage industry by using innovative promotional tactics to create brand awareness and engage consumers.
2. Advertising - The campaign presents disruptive innovation opportunities for advertising agencies to explore unconventional marketing strategies that leverage user-generated content.
3. Entertainment - The Kisser Casting campaign offers disruptive innovation opportunities in the entertainment industry, where companies can explore creative ways of involving their audience in promotional campaigns.
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