Expanding the boundaries of perfume products
Implications - According to Statistic Brain, only 17 percent of females in the United States claim that they don't use perfume. To satisfy the other 83 percent, today's marketers and brands are becoming ever craftier when it comes to developing and launching new fragrance products. In addition to traditional perfumes that still form a lucrative market, the perfume industry is seeing new products like scent-infused apparel, fragrances that smell like computers and even pills that are supposed to make your sweat smell better than, well, sweat. Scent is a powerful psychological manipulator with the ability to make people feel better about themselves, so it's not surprising that sales in the global perfume industry amount to over $25 billion per year (New York Times).
Trend Themes
1. Personalized Fragrances - Expanding the boundaries of perfumes with fragrance-infused products that offer customization for individual preferences.
2. Multi-use Fragrances - Fragrances that cater to specific times of day and different body parts to increase the consumer's engagement with the product.
3. Unconventional Scents - Incorporating fragrance in unconventional ways that appeal to certain demographics such as food, booze, and computer-inspired scents.
Industry Implications
1. Fashion & Beauty - The fashion and beauty industry can leverage the trend of personalized and multi-use fragrances to offer unique products for their target audience.
2. Consumer Electronics - Consumer electronics companies can consider incorporating fragrance-infused technology products to enhance user experience or offer standalone fragrance products to complement their electronic devices.
3. Food & Beverage - The food and beverage industry can explore the trend of unconventional scents in food and fragrance products to create a differentiated product offering.
