A Low-Gravity Space Beer by Two Australian Companies
Marissa Liu — October 5, 2010 — Lifestyle
References: 4pinesbeer.au & bornrich.org
4-Pines Brewing Company and Saber Astronautics Australia have teamed up to create a low-gravity beer meant to be consumed in space. This special brew is meant to be enjoyed by those lucky and rich enough to afford space tourism but will also be available to the general public.
The low-gravity beer is still in its research stages and will be tested by Astronauts4Hire, a non-profit organization, starting in November. The ingredients for the low-gravity beer have all been grown on earth, unlike other space brews already on the market.
The low-gravity beer is still in its research stages and will be tested by Astronauts4Hire, a non-profit organization, starting in November. The ingredients for the low-gravity beer have all been grown on earth, unlike other space brews already on the market.
Trend Themes
1. Low-gravity Beverages - Creating beverages specifically designed for consumption in space presents an opportunity for companies to tap into the emerging market of space tourism.
2. Space Tourism - As space tourism becomes more accessible, there is a disruptive innovation opportunity for businesses to cater to the unique needs and experiences of space travelers.
3. Sustainable Space Agriculture - The use of earth-grown ingredients in space brews highlights the potential for sustainable agriculture practices to support long-term space exploration and colonization.
Industry Implications
1. Beverage Manufacturing - Innovative companies in the beverage manufacturing industry can explore the creation of low-gravity beverages to cater to the emerging space tourism market.
2. Space Tourism - The growing space tourism industry presents disruptive innovation opportunities for businesses to provide unique products and services tailored to space travelers.
3. Agriculture - The development of sustainable agriculture practices for space exploration can open up new market opportunities for businesses in the agriculture industry.
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