'Foul Mouthed Gummies' are Offensively Hilarious
Harris Jay Rosenberg Alterman — March 15, 2012 — Lifestyle
References: fredflare & incrediblethings
Foul Mouthed Gummies are a bunch of squishy candies that spell out the word f*ck. The letters are all in capital form for extra emphasis. This product is a fantastic example of how one can take an old product (gummies), and re-create it into something original.
The candies are all different colors to give the “f*ck candy” a children’s crayon look. This way, the design seems very innocent and lighthearted, while the content of the message remains dirty. These yummy gummies are the perfect snack for heartbreak so one can eat their feelings. These Foul Mouthed Gummies are quite high in sugar content so it’s best if you don't give too many of them to children.
The candies are all different colors to give the “f*ck candy” a children’s crayon look. This way, the design seems very innocent and lighthearted, while the content of the message remains dirty. These yummy gummies are the perfect snack for heartbreak so one can eat their feelings. These Foul Mouthed Gummies are quite high in sugar content so it’s best if you don't give too many of them to children.
Trend Themes
1. Offensive Candies - There's an opportunity to take traditional candy products and add an edgy twist to appeal to a new audience.
2. Humorous Food - There's an opportunity to add humor to food products in a relatable way that resonates with consumers looking for a fun experience.
3. Reimagined Classics - There's an opportunity to take nostalgic products and re-create them into something original and fresh for a new generation.
Industry Implications
1. Confectionery - Confectionery companies can create new products that add humor to candy, such as offensive or adult-themed gummies.
2. Food and Beverage - Food and beverage companies can create humorous products that stand out in the market and appeal to consumers looking for a fun experience.
3. Marketing and Advertising - Marketing and advertising agencies can help brands re-imagine their classic products into something fresh and unique that resonates with a new generation of consumers.
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