More language-learning tools means less lost-in-translation moments
Implications - With the rise of the Internet and other innovations in global connectivity, we are steadily becoming a more ubiquitous world. Aiding in this ubiquity are language-learning and translation tools that help people overcome language barriers both on- and offline. Learning a new dialect is easier than ever, and for those who don't want to learn, there are real-time translators that can be used on-the-go. What's more, an increasing number of brands are willing to include multi-language platforms in their wares, a strategy that allows for greater market capture and heightened brand loyalty.
Trend Themes
1. Language-learning Tools - The rise of language-learning and translation tools help people overcome language barriers, both on- and offline, making it easier to connect with parts of the world that are unfamiliar and gain greater insight into local problems.
2. Real-time Translation Technology - Real-time translation technology, whether in the form of voice recognition and machine-based translation or strip screen translators, transforms every experience into a multilingual one and removes a key barrier to accessing information.
3. Scannable Language Learning - Applications like Lingibli use QR codes to integrate language learning into everyday life and make it easier to practice new words in context.
Industry Implications
1. Language Learning and Translation Tools - Companies that specialize in language-learning and translation tools should consider expanding their offerings with more advanced technologies that make language learning simpler and more convenient.
2. Travel and Tourism - As world travel continues to increase in popularity, products like real-time translators and strip screen translators will become invaluable to those who cannot claim to be multilingual, contributing to a better, more seamless travel experience.
3. Social Media and Networking - Multi-lingual social media websites break down language barriers and create the potential for greater global connectivity.
