Understand Emerging Patterns and Influences in This Flourishing Culture
Taylor Keefe — April 2, 2012 — Pop Culture
References: trendreports
Hip-hop was once a subculture relegated to certain regions in New York City, but now is an expansive movement that touches every corner of the globe. With the Hip-Hop Trend Report, users will gain insight into hip-hop trends that are shaping consumer opinion and revolutionizing industries such as fashion, social media, art and technology.
With its far-reaching influence, hip-hop has managed to permeate a number of industries. Fashion has maintained a long-standing relationship with the movement, as many artists have started their own clothing brands. Social media has created the "rap entrepreneur," a person that has instant access to (potentially) millions of fans. The Hip-Hop Trend Report looks at these examples, along with dozens more, and features 12 PRO Trends including Hip-hopvertising and the Self DJ.
With its far-reaching influence, hip-hop has managed to permeate a number of industries. Fashion has maintained a long-standing relationship with the movement, as many artists have started their own clothing brands. Social media has created the "rap entrepreneur," a person that has instant access to (potentially) millions of fans. The Hip-Hop Trend Report looks at these examples, along with dozens more, and features 12 PRO Trends including Hip-hopvertising and the Self DJ.
Trend Themes
1. Hip-hopvertising - Opportunities for advertisers to utilize hip-hop culture to reach wider and more diverse audiences.
2. Social Media Influence - Disruptive innovation to enable social media users to leverage their following to build their own brands.
3. Fashion Entrepreneurship - Opportunities for established fashion brands to collaborate with or acquire hip-hop-inspired clothing brands for greater profits.
Industry Implications
1. Fashion - Fashion industry to collaborate with and acquire hip-hop-inspired clothing brands for better profits.
2. Social Media - Social media industry to capitalize on rap entrepreneurs and offer features and tools for branding and marketing.
3. Music and Entertainment - Musicians and other entertainers to integrate with other industries such as fashion and technology for greater influence and market penetration.
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