The Bladder Experiment Tests Who Can Hold it the Longest
Erin Kirkpatrick — May 14, 2012 — Unique
References: omocoro.jp & en.rocketnews24
Forget arm-wrestling or drinking competitions amongst testosterone-saturated men, ‘The Bladder Experiment’ is changing everything. This competition, if it can really be called that, pits participants' bladders against one another. This event runs on May 26, 2012 at 7:00 p.m. at the Shinjuku LOFT/PLUS ONE with tickets on sale now. The tickets for this event run around ¥1,000, which is approximately $23.
Omokoro -- this is the same office that covered one of its workers in clothespins -- is responsible for The Bladder Experiment. Omokoro’s bladder battle features 6 of its staff members, including the formerly clothespin-clad Sebuyama and Omokoro’s chief editor Harajuku. These staff members will be decked out in diapers and have a water drinking competition in an attempt to see who has the strongest bladder of them all. All of this action will happen in front of a live audience -- let’s hope none of the participants have stage fright. The individual who is able to hold their bladder the longest on stage will be crowned the “King of Steadfast Urine.” Although tickets are on sale for this event, it will also be broadcast live on the web at Ustream and Nico Nico Video.
The thought of full-grown Japanese men trying not to pee themselves is simultaneously intriguing, unsettling, hilarious and strange.
Omokoro -- this is the same office that covered one of its workers in clothespins -- is responsible for The Bladder Experiment. Omokoro’s bladder battle features 6 of its staff members, including the formerly clothespin-clad Sebuyama and Omokoro’s chief editor Harajuku. These staff members will be decked out in diapers and have a water drinking competition in an attempt to see who has the strongest bladder of them all. All of this action will happen in front of a live audience -- let’s hope none of the participants have stage fright. The individual who is able to hold their bladder the longest on stage will be crowned the “King of Steadfast Urine.” Although tickets are on sale for this event, it will also be broadcast live on the web at Ustream and Nico Nico Video.
The thought of full-grown Japanese men trying not to pee themselves is simultaneously intriguing, unsettling, hilarious and strange.
Trend Themes
1. Bodily Function Competitions - There is an opportunity for companies to organize similar events as a form of entertainment to cater to unique interests.
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3. Humorous Marketing - Companies can use humor in their marketing campaigns to create interest and draw attention to their brand, using the bizarre inspiration from events like The Bladder Experiment.
Industry Implications
1. Event Management - There is an opportunity for event management companies to organize and host similar events for people who are interested in unique events and experiences.
2. Live Streaming Platforms - Companies can explore creating new platforms that provide access to events that are streamed live, offering viewers new experiences that can interest them.
3. Advertising and Marketing - There is an opportunity for companies to utilize humor in their advertising campaigns, generating interest and conversation around their brand.
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