Re-imagining classic denim to give it fresh appeal
Implications - Jeans have a rich history; made popular by Levi's in the early 1900s, they have gone from being associated with workwear, to representing the "rebel" youth in the '50s, to eventually becoming everyone's must-have wardrobe staple. Jeans are regarded as a "basic" apparel item -- consumers expect little innovation when it comes to the design and function of their denim, which means that competition among denim brands is consistently fierce. To stand out, some of today's denim designers are experimenting with offbeat elements -- luminescence, scent, eco-friendly design and more-- to give excitement and newness to an otherwise traditional (and mundane) product.
Trend Themes
1. Innovative Design - Jeans brands are experimenting with creative and unusual elements to create excitement and freshness in traditional denim wear, such as luminescence and scent.
2. Eco-friendly Production - Denim products made from recycled or repurposed materials are gaining popularity among environmentally conscious consumers.
3. Efficient Multitasking Products - Consumer demand for efficient and innovative products is leading to the development of multitasking denim such as self-cleaning jeans that conserve water and energy.
Industry Implications
1. Fashion Industry - The fashion industry can reference the innovative design trends in designing and producing fresh and unique denim products.
2. Environmental Impact Industry - The eco-friendly denims trends can influence the environmental impact industry by creating more sustainable clothing and reducing waste.
3. Technology Industry - The development of efficient and multitasking denim products such as self-cleaning jeans can impact the technology industry by promoting the use of technology in creating innovative products.
8 Featured, 62 Examples:
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Date Range:
Aug 11 — May 12
Trending:
Warm
Consumer Insight Topics:
