This YourTango Vid Gives You Some Scary Insight on Social Media
Allison Horner — December 3, 2010 — Social Good
References: mashable
YourTango, a site which promotes the importance of love and relationships, recently released an anti-social media campaign on the negative effects of networking on relationships and families. The parody focuses on the "after-school special" family environment being ruined by social media.
Is social media forging connections or breaking them? Are relationship-building skills evolving, or is social media hindering people's ability to form and keep them? Check out this YourTango anti-social media campaign and decide for yourselves.
Implications - The YourTango video reveals the impact of social media on personal relationships. The reason why YourTango exists, according to the CEO, is to offer people the opportunity to filter life through prism of love and relationships. Many people are increasingly using social media as a tool to foster relationships and this site is a reaction to that growing trend.
Is social media forging connections or breaking them? Are relationship-building skills evolving, or is social media hindering people's ability to form and keep them? Check out this YourTango anti-social media campaign and decide for yourselves.
Implications - The YourTango video reveals the impact of social media on personal relationships. The reason why YourTango exists, according to the CEO, is to offer people the opportunity to filter life through prism of love and relationships. Many people are increasingly using social media as a tool to foster relationships and this site is a reaction to that growing trend.
Trend Themes
1. Negative Effects of Social Media - The YourTango anti-social media campaign highlights the detrimental impact of social media on personal relationships.
2. Evolution of Relationship-building Skills - The parody video raises questions about how social media is changing the way people form and maintain relationships.
3. Reacting to the Growing Trend of Using Social Media for Relationships - YourTango aims to provide an alternative perspective on relationships in response to the increasing use of social media as a relationship-building tool.
Industry Implications
1. Social Media - The negative portrayal of social media in the YourTango campaign presents an opportunity for social media platforms to address concerns and improve user experience.
2. Relationship Counseling - The video highlights the importance of relationship-building skills, creating prospects for the relationship counseling industry to offer guidance in navigating social media's impact on personal connections.
3. Digital Wellness - The YourTango campaign sheds light on the need for digital wellness solutions that help individuals strike a balance between their online and offline relationships.
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