Online communities allowing consumers to connect through social causes
Implications - Social networks like Facebook and Twitter are great when all you are looking for is general virtual interaction, but what about the consumer who wants to do good while she socializes online? For this consumer, there are a number of cause-based social networks popping up that promote interaction through users' shared desire to contribute to a social cause. Bringing socially conscientious people together, these do-good networks are the next level of online activism, offering engaging and interactive channels in which consumers can participate to lend a helping hand.
Trend Themes
1. Cause-based Social Networks - Social networks that enable users to connect and interact based on their shared interest for social causes and endeavors, which can result in various business ventures, collaborations, and forums centered around social and environmental responsibility.
2. Crisis-aiding Social Networking Apps - Social networking apps and tools that offer crisis assistance and resources to individuals and groups in need, particularly during emergencies and times of distress, which can lead to partnerships, sponsorships, and expansions into other industries like health and wellness.
3. Green Social Networks - Social networks that cater to people's environmental interests and activism, where users can connect with like-minded individuals, learn from each other, share ideas and initiatives, and collaborate on projects, leading to various employment opportunities, green innovations, and government initiatives.
Industry Implications
1. Social Entrepreneur-supporting Groups - Groups that offer resources and support to social entrepreneurs, particularly during the early stages of their ventures, which can lead to sustainable and feasible solutions to social, environmental, and economic problems.
2. Good Deed Social Networks - Social networks that promote doing good and inspire simple acts of kindness, which can lead to more meaningful connections, social activism, and philanthropic events and partnerships.
3. Change-making Social Networks - Social networks that empower citizens to voice civic concerns, promote accountability and transparency in government, and effect positive change in their communities, which can lead to increased civic engagement, public service, and social innovation.
6 Featured, 49 Examples:
206,385 Total Clicks
Date Range:
Sep 11 — May 12
Trending:
Untested
Consumer Insight Topics:
