The iRobot Roomba Dance Contest Will Award Three Smart Vacuums
Senduran Bhakthakumaran — April 19, 2012 — Pop Culture
References: store.irobot & youtube
People who fancy themselves dancers can enter the 'iRobot Roomba' dance contest to win a free Roomba hands-free vacuum cleaner. This contest features Marquese Scoott, a well known YouTube sensation, in robotic dancing. His pops, locks and waves have earned him a high amount of recognition on the web and his efforts have now translated into promotion for this campaign.
The Roomba is a flat disc-like device that cleans the home while owners can continue with their everyday routines. Dancers don't have to worry about dusting corners as the Roomba will take care of it and this campaign does well to attack a growing trend of dance in its target market. Using a robotic theme, the campaign says that since more robots are taking over household chores, people can now spend more time learning how to move like them.
The Roomba is a flat disc-like device that cleans the home while owners can continue with their everyday routines. Dancers don't have to worry about dusting corners as the Roomba will take care of it and this campaign does well to attack a growing trend of dance in its target market. Using a robotic theme, the campaign says that since more robots are taking over household chores, people can now spend more time learning how to move like them.
Trend Themes
1. Robotic Dance - There are opportunities for disruptive innovation in creating AI-powered dance instructors and virtual reality dance competitions.
2. Smart Home Cleaning - Disruptive innovation opportunities include developing advanced robotic cleaners that can perform complex cleaning tasks and integrating them with smart home systems.
3. Promotional Campaigns - Disruptive innovation opportunities lie in leveraging popular influencers and social media platforms to create engaging promotional campaigns that target specific niche interests.
Industry Implications
1. Consumer Electronics - Opportunities for disruptive innovation include the development of advanced robotic cleaning devices and smart home technologies.
2. Entertainment - Disruptive innovation opportunities include incorporating AI-powered dance instructors and virtual reality dance competitions to enhance the entertainment experience.
3. Marketing and Advertising - There are opportunities for disruptive innovation in utilizing popular influencers and social media platforms to create targeted and engaging promotional campaigns.
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