The Odd Future Summer 2013 Features Donut Food Prints
References: oddfuture & mechanicaldummy
Tyler the Creator's Odd Future Summer 2013 line is comfortably chic with a touch of food. Featuring all the coolest snap-backs, hoodies, funny t-shirts and bright socks for the summer season, Odd Future highlights donuts.
Known for its bizarre 90s-themed retro designs, Odd Future clothing has always had a knack for the unexpected. This year, the Odd Future Summer 2013 collection features Hawaiian-printed pink and blue shirts, watermelon socks and shirts with the signature Earl character's caricature. Some of the most avant-garde designs include this year's chosen food item, the donut. From laptop cases, t-shirts and sweaters, the Simpson-inspired pink glazed donut is everywhere even in some of the writing. The launch of the Odd Future Summer 2013 collection works in conjunction with the 'Wolf' summer tour that started back in March.
Known for its bizarre 90s-themed retro designs, Odd Future clothing has always had a knack for the unexpected. This year, the Odd Future Summer 2013 collection features Hawaiian-printed pink and blue shirts, watermelon socks and shirts with the signature Earl character's caricature. Some of the most avant-garde designs include this year's chosen food item, the donut. From laptop cases, t-shirts and sweaters, the Simpson-inspired pink glazed donut is everywhere even in some of the writing. The launch of the Odd Future Summer 2013 collection works in conjunction with the 'Wolf' summer tour that started back in March.
Trend Themes
1. Food-inspired Fashion - Disruptive innovation opportunities might include developing new types of food-inspired clothing such as vegetables, fruits, and other types of snacks.
2. Retro Design - Disruptive innovation opportunities might include incorporating retro designs into new types of fashion apparel, like phone cases or even jewelry.
3. Pop Culture-inspired Clothing - Disruptive innovation opportunities might include designing apparel inspired by iconic pop culture references like TV shows, movies, or music bands.
Industry Implications
1. Fashion - The fashion industry can capitalize on this trend by creating food-inspired clothing for people of all ages.
2. Art - The art industry can capitalize on this trend by creating food-inspired art, such as paintings, sculptures, etc.
3. Music - The music industry can capitalize on this trend by designing apparel inspired by their artists to connect better with their fans.
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