Urban Outfitters' Crosley Pop-Up Lets Visitors Create Their Own Vinyl Records
Jana Pijak — March 15, 2016 — Business
An experiential Crosley pop-up will be hosted by Urban Outfitters at this year's South by Southwest interactive event, allowing visitors to create their very own custom LPs. While SXSW is known for spotlighting the latest tech-focused innovations, Urban Outfitters' experiential retail concept embraces a nostalgic but re-emerging music format.
Hosting a 'Make Your Own Vinyl Record' station at the 23rd annual South by Southwest festival in Austin, Urban Outfitters aims to appeal to Millennials with an interest in nostalgic electronics.
In addition to spotlighting its collection of retro-themed Crosley turntables, this station will also spotlight the lifestyle retailer's vast collection of reissued, new and custom LPs. Visitors will be able to listen to their favorite music titles while getting the chance to personalize a collectible keepsake.
Hosting a 'Make Your Own Vinyl Record' station at the 23rd annual South by Southwest festival in Austin, Urban Outfitters aims to appeal to Millennials with an interest in nostalgic electronics.
In addition to spotlighting its collection of retro-themed Crosley turntables, this station will also spotlight the lifestyle retailer's vast collection of reissued, new and custom LPs. Visitors will be able to listen to their favorite music titles while getting the chance to personalize a collectible keepsake.
Trend Themes
1. Experiential Retail - The Urban Outfitters' Crosley Pop-Up demonstrates the growing trend of experiential retail that combines nostalgia and customization.
2. Nostalgic Electronics - The Crosley Pop-Up at South by Southwest highlights the increasing demand for retro-themed electronics and vinyl records.
3. Customization and Personalization - The 'Make Your Own Vinyl Record' station taps into the trend of consumers wanting to personalize and customize their products for a unique experience.
Industry Implications
1. Retail - The Urban Outfitters' Crosley Pop-Up showcases disruptive innovation opportunities in experiential retail by combining nostalgia, customization, and music.
2. Electronics - The growing demand for retro-themed electronics like Crosley turntables presents disruptive innovation opportunities for the electronics industry.
3. Music and Entertainment - The resurgence of vinyl records and the popularity of custom LPs create disruptive innovation opportunities in the music and entertainment industry, as shown by Urban Outfitters' pop-up.
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