Trax & Wax Focuses On Electronic Dance Music Records
Rahul Kalvapalle — April 1, 2016 — Tech
References: traxnwax & techcrunch
Trax & Wax is a London-based vinyl subscription service that stands out in the increasingly crowded field of vinyl subscription services by focusing on the genre of electronic dance music.
The vinyl subscription service allows you to access four niche categories that make up sub-genres within electronic dance music -- these categories cover disco, old school, nu school and house music. Users can also take advantage of different tiers of subscriptions, so they can choose to get either two or four records a month. The records themselves are designed to be a surprise -- subscribers cannot select records and won't know what record they're getting until they open the package.
Given dance music's popularity and the growing popularity of vinyl record collecting among people, Trax & Wax is sure to be a hit among people who love records and discovering new artists.
The vinyl subscription service allows you to access four niche categories that make up sub-genres within electronic dance music -- these categories cover disco, old school, nu school and house music. Users can also take advantage of different tiers of subscriptions, so they can choose to get either two or four records a month. The records themselves are designed to be a surprise -- subscribers cannot select records and won't know what record they're getting until they open the package.
Given dance music's popularity and the growing popularity of vinyl record collecting among people, Trax & Wax is sure to be a hit among people who love records and discovering new artists.
Trend Themes
1. Vinyl Subscription Services for Niche Genres - Opportunity for other vinyl subscription services to focus on specific music genres and sub-genres to cater to the varied musical tastes of customers.
2. Surprise-based Subscription Services - Opportunity for other subscription services to offer surprise element to their services to make it more exciting for the customers.
3. Vinyl Records as Collectibles - Opportunity for companies to invest in the manufacturing and production of vinyl records, catering to the growing trend of vinyl record collecting.
Industry Implications
1. Music Streaming & Subscription Industry - Companies can explore the vinyl subscription model to expand their services and reach out to a wider audience.
2. Record & Music Retail Industry - Retailers can expand their product offerings to include vinyl records and cater to the growing demand for vinyl records.
3. Electronic Dance Music Industry - Opportunities for record labels to collaborate with vinyl subscription services, thus gaining exposure for their artists and sub-genres.
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