This Yoga Bra Provides a Comfortable Alternative to National No Bra Day
Cadhla Gray — October 13, 2015 — Lifestyle
References: kickstarter
While National No Bra Day is really a day about ditching the undergarment altogether, a more helpful (and practical) answer comes from the Organic Yoga Bra -- a comfortable, detoxifying bra for active women. This versatile undergarment is great for the everyday woman who is participating in low-impact activities. The certified organic bra is part of the 'Now' campaign that encourages research into breast cancer and raises awareness about the toxic chemical properties of some sportswear.
The bra is designed by 'From,' a sustainable clothing company, with soft, natural and breathable materials that are also moisture-wicking to evaporate sweat quickly. With sleek thin straps and midnight blue, aubergine or breast cancer-supporting pink designs, these organic bras don't substitute style for comfort and health.
The bra is designed by 'From,' a sustainable clothing company, with soft, natural and breathable materials that are also moisture-wicking to evaporate sweat quickly. With sleek thin straps and midnight blue, aubergine or breast cancer-supporting pink designs, these organic bras don't substitute style for comfort and health.
Trend Themes
1. Organic Athletic Apparel - There is a growing trend towards organic and sustainable athletic apparel that can offer both comfort and health benefits.
2. Detoxifying Clothing - The rise in concern about environmental factors and toxicity in clothing is driving innovation in clothing that purports to help you detoxify.
3. Activewear for Women - There is a growing market for activewear that is tailored to the specific needs of women, both in terms of design and functionality.
Industry Implications
1. Organic Clothing Industry - The market for organic clothing is set to grow exponentially as more consumers become aware of the potential health benefits and environmental impact of their clothing choices.
2. Athletic Apparel Industry - Athletic apparel companies who are willing to incorporate sustainable and organic materials in their products could tap into a market that is looking for comfortable and healthy options.
3. Health and Wellness Industry - Detoxifying clothing has the potential to disrupt the health and wellness industry, offering a new and unique way for consumers to improve their health and well-being.
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