Snoop Dogg Picks Out Cool 'Fancy' Gear for You Every Month
Allen Taylor — April 8, 2014 — Pop Culture
Fancy is allowing its shoppers to buy a box of products every month curated by the one and only Snoop Dogg.
We've seen Fancy team up with Kelly Rowland to pick products mainly directed towards women. Now, it's the boys turn to buy awesome products. The kicker is that one of the most influential rappers of all time approves of everything sent to you.
Each month, a box will be sent your way that contains about $80 worth of merchandise for almost half the price of the actual contents. Fancy loves to receive your input so they and Snoop can customize your box just for you. Tell Snoop Dogg your clothing sizes and interests and he'll do the rest.
We've seen Fancy team up with Kelly Rowland to pick products mainly directed towards women. Now, it's the boys turn to buy awesome products. The kicker is that one of the most influential rappers of all time approves of everything sent to you.
Each month, a box will be sent your way that contains about $80 worth of merchandise for almost half the price of the actual contents. Fancy loves to receive your input so they and Snoop can customize your box just for you. Tell Snoop Dogg your clothing sizes and interests and he'll do the rest.
Trend Themes
1. Curated Subscriptions - The trend of curated subscription services, like Fancy's collaboration with Snoop Dogg, allows consumers to receive a personalized selection of products on a regular basis.
2. Influencer Collaborations - Collaborating with influential figures, such as Snoop Dogg, to curate products for subscription services presents an opportunity for businesses to leverage the reach and influence of these individuals in marketing and selling their products.
3. Customized Merchandise - The availability of customized merchandise, where customers can provide input on their preferences and have their subscription boxes tailored to their specific needs, offers a potential disruptive innovation opportunity in the subscription service industry.
Industry Implications
1. Subscription Services - The collaboration between Fancy and Snoop Dogg highlights the potential for curated subscription services to attract consumers by offering unique and personalized product selections.
2. Fashion and Apparel - The fashion and apparel industry can explore partnering with influential personalities, like Snoop Dogg, to curate subscription boxes that cater to specific demographics and boost brand exposure and sales.
3. E-commerce - The e-commerce industry can capitalize on the trend of customized merchandise in subscription services by offering personalized product selections and leveraging customer input to enhance the overall shopping experience.
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