Odd Future and Chima Ferguson Team Up with Real Skateboarders
Cody Turner — October 1, 2012 — Pop Culture
References: highsnobiety & espn.go
The members of Odd Future teamed with up Aussie skateboarder Chima Ferguson to release a new line of decks through Real Skateboards. These two limited edition skateboards and two t-shirts were showcased at the DLXSF pop-up shop in Los Angeles.
People lined up around the block to meet the members of the Odd Future crew, Tyler the Creator and Chima Ferguson, and to also get their hands on the limited-edition gear. Throughout the night, Odd Future signed shirts and decks and even performed a few raps.
Members of the SF skate scene were also present throughout the night; Mickey Reyes, Benny Gold and Peter Ramondetta even made appearances. Apart from the release of the boards and t-shirts, Sagan Lockhard had some of his photography on display that features many behind the scenes photos of the Odd Future crew.
People lined up around the block to meet the members of the Odd Future crew, Tyler the Creator and Chima Ferguson, and to also get their hands on the limited-edition gear. Throughout the night, Odd Future signed shirts and decks and even performed a few raps.
Members of the SF skate scene were also present throughout the night; Mickey Reyes, Benny Gold and Peter Ramondetta even made appearances. Apart from the release of the boards and t-shirts, Sagan Lockhard had some of his photography on display that features many behind the scenes photos of the Odd Future crew.
Trend Themes
1. Skateboard-fashion Collaborations - Brands collaborating with skateboarders to release limited edition fashion and skateboarding gear present opportunities for disruptive innovation in the fashion industry.
2. Celebrity-branded Skateboards - Collaborations between celebrities, like Odd Future, and skateboarders to create customized skateboards offer opportunities for disruptive innovation within the skateboard industry.
3. Pop-up Shop Experiences - The increasing popularity of pop-up shops, such as the DLXSF pop-up shop in Los Angeles, presents opportunities for disruptive innovation in the retail industry, creating unique and exclusive shopping experiences.
Industry Implications
1. Skateboard Industry - The collaboration between Odd Future and Chima Ferguson to release limited edition skateboards highlights the potential for disruptive innovation within the skateboard industry.
2. Fashion Industry - The release of limited edition t-shirts and fashion gear through the collaboration between Odd Future and Chima Ferguson presents opportunities for disruptive innovation in the fashion industry.
3. Retail Industry - The success and popularity of the DLXSF pop-up shop in Los Angeles demonstrates the potential for disruptive innovation within the retail industry, particularly in the form of exclusive and unique shopping experiences.
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