The Layover with a Local App Connects Passengers with a Local Tour Guide
In a collaborative effort between KLM and creative agency 'ACHTUNG!' the 'Layover with a Local' app connects passengers stuck in Amsterdam with a personal tour guide. The idea behind this app is to provide layover airplane passengers with a mini vacation.
The Layover with a Local app allows travelers and locals to sign-up and receive notifications that connect them with one another. Since locals have the best insight on places to see and things to do, the app provides instant relief from stuffy airports -- and provides an exciting adventure for travelers.
This clever idea is a great way to reduce boredom during a layover, encourage overlooked exploration opportunities and connect people with new friends. While the app could potentially expand, it is only currently available for travelers who have a six hour (or longer) layover in Schiphol.
The Layover with a Local app allows travelers and locals to sign-up and receive notifications that connect them with one another. Since locals have the best insight on places to see and things to do, the app provides instant relief from stuffy airports -- and provides an exciting adventure for travelers.
This clever idea is a great way to reduce boredom during a layover, encourage overlooked exploration opportunities and connect people with new friends. While the app could potentially expand, it is only currently available for travelers who have a six hour (or longer) layover in Schiphol.
Trend Themes
1. Collaborative Layover Apps - Opportunity for airlines and creative agencies to develop apps that connect layover passengers with local guides for a unique travel experience.
2. Local Insight Platforms - Potential for the development of platforms that connect travelers with locals who can provide insider knowledge and recommendations for their destination.
3. Boredom-reducing Layover Solutions - Space for innovative solutions that offer exciting activities and experiences for layover passengers to make their travel time more enjoyable and memorable.
Industry Implications
1. Airline Services - Opportunity for airlines to differentiate themselves by offering layover passengers unique experiences through collaboration with local tour guides.
2. Travel and Tourism - Potential for the travel and tourism industry to create platforms and services that enhance layover experiences and provide travelers with authentic local perspectives.
3. Mobile App Development - Market for developers to create innovative apps that connect travelers and locals during layovers, sparking new connections and unique adventures.
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