JetBlue's 'Little Tickets' Has Kids Plan and Pay for Family Getaways
Laura McQuarrie — July 21, 2017 — Life-Stages
To promote its featured family-friendly JetBlue Vacations, JetBlue set up a tiny travel agency called 'Little Tickets' and invited kids to do all the planning for a fun getaway.
As part of the stunt, JetBlue invited 10 real kids to the store and gave them the power to plan and pay for a fun-filled family-friendly vacation with Little Tickets. While some kids picked Albany, New York as their must-see destination, others opted for the Barbados for the exciting possibility of going hunting for pirate's treasure.
The small-scale Little Tickets shop featured an entirely kid-sized environment, which was meant to illustrate the control given to kids to treat their families to a special getaway. As JetBlue notes: "Today’s families are busier than ever, and no one knows how hard parents work more than their kids. That’s why we offered vacations at prices kids could afford."
As part of the stunt, JetBlue invited 10 real kids to the store and gave them the power to plan and pay for a fun-filled family-friendly vacation with Little Tickets. While some kids picked Albany, New York as their must-see destination, others opted for the Barbados for the exciting possibility of going hunting for pirate's treasure.
The small-scale Little Tickets shop featured an entirely kid-sized environment, which was meant to illustrate the control given to kids to treat their families to a special getaway. As JetBlue notes: "Today’s families are busier than ever, and no one knows how hard parents work more than their kids. That’s why we offered vacations at prices kids could afford."
Trend Themes
1. Kid-centric Travel Experiences - Creating travel experiences specifically designed for kids by giving them control and decision-making power.
2. Family-focused Marketing - Engaging families by involving children in the planning and decision-making process.
3. Affordable Family Vacations - Offering vacation packages at prices that kids can afford, catering to the needs of busy families.
Industry Implications
1. Travel and Tourism - Creating kid-friendly travel experiences and marketing campaigns that cater to the needs of families.
2. Hospitality - Designing family-friendly accommodations and services to provide memorable experiences for children.
3. Marketing and Advertising - Developing innovative marketing strategies that involve children in decision-making processes to engage families.
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