The 'TrueBlue Badges' Programs Rewards Members for Air Travel
Katherine Pendrill — December 4, 2015 — Marketing
References: trueblue.jetblue
JetBlue's 'TrueBlue Badges' gives members the opportunity to earn rewards simply by traveling. For many travelers, visiting different places is a way of collecting different experiences. This program turns those experiences into tangible badges that can be collected and cashed in for different rewards.
The TrueBlue Badges program is a rewards-based initiative that allows members to earn badges for different JetBlue-related activities. These activities include flying to different destinations, interacting with other passengers and sharing experiences on social media. The more badges a member earns, the more rewards they are able to unlock. There are over 400 different badges to be earned, making the program somewhat of a competition. Members can even link their badges to social media in order to see how they stack up against friends and family.
While a number of airlines have used gamification ventures for promotional purposes, JetBlue has made the badges a permanent part of its loyalty program. The ongoing nature of the program encourages users to continue collecting rewards for current and future travel.
The TrueBlue Badges program is a rewards-based initiative that allows members to earn badges for different JetBlue-related activities. These activities include flying to different destinations, interacting with other passengers and sharing experiences on social media. The more badges a member earns, the more rewards they are able to unlock. There are over 400 different badges to be earned, making the program somewhat of a competition. Members can even link their badges to social media in order to see how they stack up against friends and family.
While a number of airlines have used gamification ventures for promotional purposes, JetBlue has made the badges a permanent part of its loyalty program. The ongoing nature of the program encourages users to continue collecting rewards for current and future travel.
Trend Themes
1. Gamification Loyalty Programs - The use of gamification elements in loyalty programs to engage and reward customers.
2. Social Media Integration - Integrating social media platforms into loyalty programs to encourage engagement and competition among users.
3. Activity-based Rewards - Rewarding customers for specific activities and interactions related to the company's products or services.
Industry Implications
1. Airlines - Airlines can implement badge-earning travel programs to enhance customer loyalty and incentivize frequent travel.
2. Travel and Tourism - Travel and tourism companies can adopt badge-earning programs to attract and engage customers by turning travel experiences into tangible rewards.
3. Customer Loyalty - Companies in various industries can utilize gamification and activity-based rewards to enhance customer loyalty and encourage repeat business.
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